New York Fashion Week just kicked off, and while designers are showcasing their Spring 2018 collections, Cole Haan just unveiled an inspiring campaign for its Fall 2017 lineup of clothing, shoes, and bags. Titled Extraordinary Women, Extraordinary Stories, the images and videos feature fashion icons and mentor/mentee duo Christy Turlington Burns and Karlie Kloss.
The campaign, shot by Cass Bird and styled by Karla Welch, gives customers an inside look at Burns’ and Kloss’s relationship (spoiler alert: It’s seemingly just as playful and supportive as you’d imagine) and what inspired them to change women’s lives — and the world — in ways that go far beyond fashion. “When someone is extraordinary, they are being genuine to their unique passions and chasing their dreams,” says Kloss in one of the videos, who founded Kode With Klossy which helps set the stage for girls and young women to lead the charge in tech fields.
Adds Burns, who founded Every Mother Counts, a non-profit that gives mothers access to maternity care all over the world, “What any of us do on any daily basis is very ordinary, very routine. Extraordinary is really born from being your best possible self in any of those given moments.”
Check out the campaign and shop the collection here.
What do you think of Extraordinary Women, Extraordinary Stories? Tell us @BritandCo!
(Photos via Cole Haan)