Celeb kids who grow up in the public eye often have a hard time not being compared to their famous parent. But of course, these kids are often ridiculously genetically blessed, like Kaia Gerber (whose mom is Cindy Crawford), Ava Phillipe (mama = Reese Witherspoon) and Lily Rose Depp (Vanessa Paradis is the famous mom there), and the camera just absolutely loves them.

Rumer Willis is the perfect case in point. With Bruce Willis and Demi Moore as parents, the 26-year-old couldn’t have been more visible her whole life. But with a Dancing With the Stars win under her belt, a couple of films on her rez and chops as a singer to boot, Rumer is an über talented triple-threat all on her own — and carving her own space in the spotlight. But sometimes, she still welcomes the comparison.


Rumer posted this photo on her Instagram simply captioned, “Hear that.” With her long, dark locks and blunt, fringe cut, fall-ready bangs, she is seriously channeling her mom Demi in this pic. We had to do a double take.


Don’t believe us? Check out this photo of Demi from 1996. Yeah, it’s a little uncanny.


What do you think of Rumer’s new hair? Tell us in the comments below!

(Photos via Jason Kempin/Getty + Getty Images/Stringer + @ruelarue)