Target just keeps getting better and better! As if you needed yet *another* reason to make a Target run (you know, besides our glorious Brit + Co DIY kits — *wink, wink*), the retailer has given us just that with yet another major announcement. Days after introducing us to its super-inclusive new apparel line, Universal Threads, the Bullseye brand is dropping the news that it will soon be releasing its first-ever exclusive fragrance collection!

Dubbed Good Chemistry, the line will be exclusive to the retailer, and from the sounds of things, it’s gonna be GOOD (like, really good).

According to a press release from the company, Good Chemistry will be comprised of 16 scents grouped into “four collections inspired by different personalities: namely, “Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected.”

As the names imply, the fragrances notes within each scent will reflect a range of vibes to cater to our every mood. Plus, each one is vegan, paraben-free, and formulated with a host of essential oils.

As for the the bottle designs, which range from playfully geometric to whimsically floral, you can rest assured that they’re super cute, doubling as home decor on your vanity.

Best of all, these beauties start at just $10, with the most expensive one priced at $25 (and if you ask us, that’s a small price to pay for such gorgeous, luxe-looking perfumes!).

You’ll be able to snag any of the scents in rollerball, perfume, or body spray form in Target stores nationwide and online starting this Sunday, January 21.

Here’s to smelling phenomenal for less!

Will you be snagging one or more of these fragrances this weekend? Let us know @BritandCo!

(Photos via Target)