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Gwyneth Paltrow may love feeding her inner-maker with her many creative endeavors (from acting to decorating to cooking) but she also knows a thing or two about putting your best face forward and living the crazy luxe life. The fact that Gwyneth always manages to stand out is one of the reasons why those who love the star (and even those who roll their eyes at her sometimes over-the-top GOOPy enthusiasm) will want to check out her new Juice Beauty make-up collaboration, which launches today.

The 78-piece collection was announced last year and was “created by Juice Beauty scientists with Paltrow’s creative direction.” It includes everything you need to complete your look including primer, foundations, concealers, mascaras, lip colors, and cheek colors all of which range in price from $16 to $48 and uses nothing but certified organic ingredients.


When asked about the new Juicy Beauty line she helped to create, the GOOP founder said, “We now know it’s possible to create luxurious makeup products but without any of the potentially toxic ingredients…real makeup with high-power, high-payoff pigments.”

We can’t wait to see her shine in her own high-power pigments the next time she steps out onto the red carpet!

Will you be trying out Gwyneth Paltrow’s Juice Beauty collection? Tell us @britandco!

(h/t racked; photos via Juice Beauty and Frederick M. Brown/Getty)