This Is the Tie-Dye Highlighter That Sold Out in Less Than 1 Minute
We can’t get enough of highlighting products lately, and with rainbow and pizza highlighters on the scene, who could really blame us?
The highlighter was created with the help of its fans when the company allowed them to vote for one of three tie-dyed shades via Snapchat. The winning combo (a magical blend of Stole the Show, Avalon and Wisp) was dubbed Churro ($8) and sold out in one minute. Eat your heart out, Kylie!
😂😂😂 finding the best memes pic.twitter.com/nn1b17Jldy
— ColourPop Cosmetics (@ColourPopCo) June 30, 2016
Described as a “coppery peach with flips of pink and gold shimmer and light dusts of glittery silver,” the highlighter was restocked thanks to fan demand, sparking some absolutely HILARIOUS Twitter reactions.
When you get Churro from @ColourPopCo pic.twitter.com/hQNR7zw5pk
— Yung MOSS (@MossIsBoss_) July 3, 2016
When you finally get Churro @ColourPopCo pic.twitter.com/sGChJjCMSs
— Teagan| RT PINNED TW (@TeaCup0221) July 3, 2016
But wouldn’t you know it, it sold out again! While we’re unsure if it will be making a return in the near future (apparently the highlighters are “handmade,” making them difficult to keep on the shelves), we’ve got a sneaking suspicion this won’t be the last you’ll see of Churro.
Follow the company on Twitter for your best chance of snagging one at the next release. If you simply can’t wait, try your luck over at eBay. Prices are still well under $1,200, so you’re good!
Will you try to get your hands on Churro? Tell us over @BritandCo!
(h/t Refinery29, photo via Colourpop)
