While many of us were eating chocolate or cooking fancy dinners with our S.O.s last night, Julianne Hough took red hot to the next level with a *totally* new hair hue.

The 29-year-old posted a series of photos on Instagram where she鈥檚 rocking firey red tresses 鈥 and we love it. We honestly had to do a double take, since the beauty has been various shades of blonde for as long as we can remember.

While going crimson may *seem* like it came out of nowhere, the Safe Haven actress insists it鈥檚 a look she鈥檚 wanted to try for more than half a decade. 鈥淚鈥檝e seriously talked about doing this for six years, ask anyone who knows me,鈥 she shared in the post, adding that she has 鈥渁lways felt like a redhead鈥ven to the point that I鈥檝e thought that my future daughter would 100% be a redhead!鈥

The star headed to Nine Zero One Salon in West Hollywood for the makeover, where colorist Amber Maynard (who has worked with the likes of Demi Lovato) whipped up the ruby hue. 鈥淚 had a lot of fun taking this beauty red!鈥 she shared via social media, though 鈥 to the disappointment of many people who covet the color for themselves 鈥 she hasn鈥檛 revealed her step-by-step process.

Though many fans are head-over-heels for the TV personality鈥檚 new look, some are already missing the blonde we鈥檝e known since the early aughts. Regardless, the Dancing With the Stars champ doesn鈥檛 seem fazed: 鈥淚 feel more feminine and alive and I love [my new red hair]!鈥

What do you think of Julianne Hough鈥檚 new hair color? Let us know @BritandCo!

(Photos via Jason LaVeris/FilmMagic, Dave Kotinsky/Getty Images for Fitbit)