My mother will be the first to tell you that I was the last person she thought would ever start a business related to domestic living. I don’t blame her.
Growing up, my family didn’t often cook. I was forced to learn how to make the staples – microwaved eggs, pasta, and frozen dinners. Otherwise, we usually ate out because it was easiest. I taught myself how to sew at 16 via trial-and-error, nearly breaking the machine during the process. My first project was a purse made out of empty Capri Sun cartons (one of my biggest teenage accomplishments; and if you are wondering, yes, it was awesome and I got all kinds of compliments). I even taught myself how to french braid my hair at age 9, laying off the side of my bed and crossing strands back and forth until my mom told me it looked right. It took several weeks of experimentation before we got to that point. Although I had a cell phone at age 13, there was no Google at that time, so as much as I would have liked to have simply searched online for these types of tutorials, that wasn’t an option.
Once in college, I became enchanted with gadgets and technology and decided to move to Silicon Valley, what I considered and still believe to be the most creative place on the planet. Since then, I’ve been creating and launching new software products for the past several years. I’ve worked on everything from mobile photo-sharing apps to iTunes to Google Maps. Looking back, it’s quite ironic that I grew up teaching myself domestic skills without the help of Google or YouTube, and then wound up working for Google and YouTube.
It wasn’t until after I left my job at Google that I had time to finally learn how to perform domestic skills the proper way. But I still found that many of the popular things to make, whether in the kitchen or at the craft table, were very complicated and took hours to perfect. And if most people are like me, I know that as much as they want to be creative, they won’t complete a project or attempt a recipe if it’s too difficult or takes too much time, especially given how little time we have in our lives these days. Thus, I made it my new mission to use what I learned from my life in technology to find and create innovative hacks for making beautiful things in and around the home, whether that means an app that will do all your grocery shopping for you, or a simpler recipe for your next dinner party. By continuing to keep my finger on the pulse of technology, I’m also able to scour the web for innovative websites, apps and software that also aide us in leading a better life in and around the home. This website is the nesting place for all these things; it is a collection of me and my team’s handpicked and handmade ideas for creative living.
The home is the center of our lives. It can and should be a more creative, functional and beautiful place for us to spend our time. The tutorials, apps, and products that we suggest here on Brit + Co. are designed with that philosophy in mind and it makes me (and my mother) overwhelmed with excitement to be able to share them with you.
About Brit + Co.
Dubbed by the press as “Silicon Valley’s Martha Stewart,” Brit Morin is the founder & CEO of Brit + Co., an online platform and e-commerce company that inspires and enables the digital generation to make. You can find Brit + Co. at Brit.co and can preview the company’s first of many software apps, a social wedding application, at Weduary.com.
Brit + Co’s content hub is online at Brit.co or available on mobile devices. The team also designs and builds software applications, the first of which is Weduary, a social wedding website creator that helps brides and grooms easily create a wedding site that connects their guests before the big event. In late 2012, the team launched their first foray into commerce, with DIY Kits of projects featured on Brit.co. Each kit contains everything you need to make your favorite Brit + Co. projects in 60 minutes or less.
Since the start of the company in late 2011, Brit + Co. has attracted millions of people across web and mobile devices. They have partnered with businesses like Pinterest, Intel, Fab, L’Oreal, YouTube, UNIQLO, Alloy Media, 3M, Nikon and more. Brit has also been featured in publications like the Los Angeles Times, Huffington Post, People, Lucky, Forbes, Parade, USA Today and Fortune. She is a regular DIY/lifestyle correspondent on The Today Show and is the tech correspondent for Katie Couric’s daytime talk show, Katie, nationally syndicated on ABC.
Just getting started on the site? Try checking out some of our most popular posts to get a taste for what we’re all about:
- Cinco de Mayo Jello Shots
- LED Balloon Tutorial
- 20 Creative Ways to Repurpose a Yoga Mat
- DIY Chic Custom Camera Strap
A note on our ethics policy: the writers here at Brit will always credit products or bloggers whose ideas we post. Any lack of credit is completely unintentional and will be corrected upon notice. Additionally, Brit Morin is an investor and advisor in several startup companies, some of which may at times be featured on the site with full disclosure. The team at Brit will also always disclose when and if a company has paid for or offered free products in return for promotion on the site.