About

We’re thrilled you’re here! Now, let us tell you a little bit about ourselves.

Our Mission

Brit + Co ignites the creative spark in women.

Brit + Co is a media company that inspires, educates and entertains real women with a creative spirit. The “Brit Girl” uses creativity and a do-it-herself attitude in all aspects of her life: To take charge of her career, forge strong friendships and relationships, curate her own style, decorate her home, and entertain a crowd. Through our content, online classes and products, we enable her to use creativity to shape her future.

Founded in late 2011 by Brit Morin, Brit + Co has become one of the largest digital media companies for women. Brit + Co now reaches an engaged community of over 125 million online and across platforms. We have garnered tens of millions of video views and produce hundreds of pieces of content every month to keep up with everything our audience is up to.

As a digital-first company, we have an innate understanding of how the online connects to the offline. That’s why, in addition to our website, brit.co, our free app, and our presence across social channels, we extend our reach to experiences. Whether it’s through our annual Re:Make festival, or through products that make it easy for her to create her ideal life, we create a seamless experience which allows us to form a deep connection with our community.

Learn new skills with online classes from our favorite pros. They’ll help take you from beginner to all-star in about an hour — from calligraphy, to nail art, to coding — we’ve got you covered.

Explore creative ways to decorate and design every part of your life — from recipe ideas, DIY projects for the holidays, interior design concepts, beauty tutorials and much more. All the tips and tricks you need to know are here!

What’s trending on Instagram and in pop culture? Get the latest scoop on crazy food trends, celeb happenings, new Netflix premieres and more right here. You know you want to.

We get it — it’s hard to keep up these days. We’ll tell you everything you need to know to keep you in the loop on breaking news, cultural events, new product or business launches that catch our eye, and lots more. You can find it all here.


Our Values

Simplicity
Color
Curiosity
Fun
Do-it-Yourself
Community
Authenticity
Utility

A Note from Our Founder, Brit Morin


Ever since I was young, I’ve always had very strong drive to create. Whether it was playing with crayons and finger paint, decorating and redecorating (and re-redecorating…) my room, or experiments using both ovens and power tools, I’ve always found an incredible power and satisfaction in using my hands.

As I became an adult and dove deeper into the tech world (first scoring a gig at Apple and then transitioning to a career at Google) I found myself spending more and more time staring at a screen. I spent endless hours online — all my shopping was done on Amazon, and on-demand takeout was the norm for most meals.

I knew I needed a change. I also knew I had always had the urge to start my own company, but I had no idea what that company should be. So I decided to take a break from work and see what I naturally gravitated toward. At this point, I was living by the quote: “Turn your passion into your career and you’ll never work a day in your life.”

Turns out, my favorite hobby was (and is) creating. From homemade ice cream to laser cut earrings, it didn’t matter what I was working on, as long as I was making something and using a little creative ingenuity to get it done. At the same time, I realized that the digital and analog worlds have come together in the most amazing ways to help empower people to be more creative — whether by giving them detailed content to learn from (from digital recipes to video beauty tutorials), or actual tools like software or hardware that helps do the creating FOR them. (I’m obsessed with my new smart oven that has a camera inside and knows exactly how long to bake cookies w/o burning them!)

During this time, nearly all of my girlfriends told me off the cuff that “they were NOT a creative person.” I hated hearing this, and knew they were wrong. (At one point, we even made a video showcasing how true this is in today’s world.) So Brit + Co became my lifelong mission to change that sentiment. It’s for this reason that Brit + Co was born as a destination where real women could go to get inspired and educated on how to be creative.

As we’ve grown, I’ve realized that creativity and DIY goes far beyond crafts. This generation of women are the first true DIYers in that they really CAN and DO do it all themselves. From closing a deal at work, to curating their homes, to making a mean cocktail — this is the most dynamic, multi-faceted and informed generation of women that’s ever existed. Our mission is to be part of this evolution, and to inspire and enable our community to use creativity to shape their lives for the better.

We believe there are countless ways to thrive creatively and want to encourage all women to enhance and share their creative talents, while picking up a few new ones. Brit + Co is a community of women who want to fully embrace their potential in all areas of their lives, and aren’t afraid to roll up their sleeves and get creative doing it. I’m so excited to be part of each woman’s personal journey to finding a more informed, entertained and empowered creative self. I hope you’ll join us along the way!


Partners


Brit + Co has partnered with dozens of businesses to showcase a more creative lifestyle. Some of our key partners have included: Lowe’s, Target, IKEA, Johnson & Johnson, PepsiCo (Lay’s Wavy & Quaker), Triscuit, Skyy Vodka, Starbucks, Old Navy, JCPenney, Motorola, Google, KIA, FedEx, Clorox, Michaels, Jo-Ann’s, Hallmark, Sephora, L’Oreal, Hulu, OXO, method, Gymboree, and Amazon.

Want to be one of our next partners? Send us a note.


Ethics Policy


A note on our ethics policy: the writers here at Brit + Co will always credit products or bloggers whose ideas we post. Any lack of credit is completely unintentional and will be corrected upon notice. Additionally, Brit Morin is an investor and advisor in several startup companies, some of which may at times be featured on the site with full disclosure. The team at Brit will also always disclose when and if a company has paid for or offered free products in return for promotion on the site.