Here’s How to Define Your Brand’s Voice in 10 Steps

Feb 22, 2017

When you’re starting a business, you want to define both who you are as well as who you are speaking to — whether this is through copy, visuals, or the product/service you are offering. Even if you don’t plan on writing lots of longform copy or creating a library of visual assets, you’ll constantly find yourself asking “is this on brand?” Lucky for you, we’ve designed a guide to help you answer that question throughout the life of your business, sponsored by FedEx.

Anjelika Temple here, Chief Creative Officer (and first employee!) at Brit + Co. We defined the Brit + Co voice very early on and, though we are always pushing the boundaries of it as we grow, that core visual and editorial voice has remained the same: creative, relatable, authentic, and, of course, FUN! Throughout every evolution or shift in our brand, we always come back to the on-brand off-brand question, and often return to how we defined it in the first place. With that in mind, scroll on for our ultimate guide on how to define a strong voice for your brand.

1. Explore Likes and Dislikes With Digital *and* Physical Mood Boards: It’s easy to rely solely on digitally shared docs and boards, but it’s just NOT the same as printing things out and taping them up on a wall or bulletin board. So, I recommend a little bit of both. First, create a shared space online where you and whoever else you’re working with can add images (or links) that speak to your brand. Use it as a space to debate and discuss likes and dislikes so that you can hone in further on who you are. Then, do the same thing but in person! Print things out, tear out magazine pages, go to a paper store and buy a bunch of patterned prints, and tack all of these up. Use sticky notes to flag things that are SO on brand and things you’re unsure about. Take the good stuff and create a digital mood board. Look at that — one step closer to your visual voice and official style guide!

2. Write Out On-Brand and Off-Brand Words and Phrases: Next up, WORDS. This exercise applies to any brand exercise; it doesn’t matter if content and copy isn’t really part of your biz. Even if you’re just writing posts for social channels (which you should be, especially if you’re in the early stages of starting your business — helloooo free marketing!). You need to figure out who you are, who you’re talking to, *and* who you’re not. Are you sassy but not snarky? Are you candid but not self-deprecating? Are you into using the word “awesome” but not “excellent?” Write all of these things down and put them in two sections. Sticky notes are your friend when it comes to this exercise.

3. Identify Aspects of Other Brands That You Like (and Dislike): Sometimes the easiest way to figure out how to talk about yourself is to explore other brands you love. Make a list of brands you like and dislike and a few notes about why for each. Do you love a certain outdoor gear brand because of how much they give back to the environment? Do you dislike how sarcastic a certain brand is in their copy? Discussing these types of things will help you take your own brand’s personality to the next stage.

4. Figure Out What Differentiates Your Brand from Brands That Inspire You: Now, we know you’re a true original and the goods/content/service you’re peddling is one of a kind. But here’s the thing: There are a lot of really brilliant entrepreneurs out there that are worth learning from. Do your research and spend time figuring out what sets you apart. Is it your angle, tone, or point of view? Is it your non-traditional approach to fill-in-the-blank? Is it the way you manufacture products? Is it your origin story? Once you find the piece of the puzzle that makes your brand uniquely yours, shout it loud and proud from the rooftops!

5. Write a Mission Statement, Then Rewrite it 5 Times: Your mission is clear to you, but how do you communicate that to your customers, partners, and fans? Start by writing your mission statement without any limitations — write it in your voice like you’re talking to someone and like it’s okay if it’s four sentences long. Then condense and rewrite. Change up a few words to make them stronger and more to the point. Try saying it out loud. Does it sound super pitch-y and not like you? Time to rewrite.

6. Create Visual + Editorial Style Guides: Even if you’re going it alone at the beginning, it’s helpful to create a guidebook to reference on the regular. Include your mission statement here, a few pages of mood boards, themes and categories that are relevant to your business, things you believe in, and the nitty gritty design stuff: i.e. your logo and its many iterations; color palette; type treatments and so on.

7. Get an Outside Opinion (Take It With a Grain of Salt): Now that your voice is pretty well-baked, it’s time to bring in the peanut gallery. Share your style guide with a friend whose opinion you value, a former colleague, someone who fits the profile of your potential customer, and more. Consider the feedback they give you, then incorporate or ignore as you see fit ;)

8. Use Your Visual Voice to Define Your Physical Space: Surrounding yourself with a vibe that speaks to your brand’s voice can help you live and breathe your brand. When you’re setting up your office space or studio, use your style guide to make choices about color, art, and furniture.

9. Leave Space to Evolve: What’s that they say about rules being made to be broken? You have to make sure you give yourself some wiggle room. Define your voice, get your style guide set, and then accept that you’ll want to evolve every so often. To avoid a rabbit hole of constant edits and tiny adjustments, set up a time (quarterly is ideal) to revisit your style guide and brand voice. Add in new patterns, styling ideas, and products, and then quickly move on. Time marches on and so should your brand.

10. Update Your Style Guide Annually: For the bigger updates, we recommend giving your style guide an update every year. Give your mission statement a read — is it still accurate? Does it still feel forward-thinking? Update it if not. Has your color palette and vibe changed over the course of the year? Maybe you want to explore adding a few new colors and elements and say sayonara to some of the oldies but goodies. Now’s the time to make those adjustments and make sure that you are looking to the future as well.

And there you have it, 10 easy steps to crafting your brand’s very own voice.

We’d love to hear about your experience defining your brand! Tell us how it’s going on Twitter @BritandCo.

Sponsored by FedEx.

Author: Anjelika Temple
Design: Marisa Kumtong
Photography: Chris Andre
Styling: Lee Schellenberger

Run A Business In California? This Free Loan Tool Can Help You Grow

CA Small Business Loan Match

business loans

Are you a small business owner looking for a good loan to grow your business? California Small Business Loan Match makes it easier to find the right loan for you. Loan Match pre-vets mission-driven lenders and matches you with the best lender for your business, at no-cost. Get started in less than 10 minutes with a brief pre-application and no credit check required!

Loan Match is powered by IBank, a state government agency that helps to promote healthier economies and improve quality of life in California communities. All lenders are enrolled in IBank’s Loan Guarantee Program, which helps bridge the gap between responsible lenders and small businesses.

Photo by RDNE Stock project

Wondering if you're eligible? Any business operating in the state of California, with 1 to 750 employees, is eligible. You just need to be a business entity (Sole Proprietor, LLC, Cooperative, Corporation, Partnership, S-Corporation, or Not-For-Profit), and operate in an eligible industry according to the 2022 NAICS codes (read: a legit business).

Here’s how it works:

Step 1: Fill out a short pre-application questionnaire that takes just minutes to complete. No credit check required!

Step 2: Based on your eligibility, they’ll match you with lenders who fit your needs.

Step 3: Review details about each lender, select the one you like, and they’ll connect you with them.

Step 4: The lender will reach out within three business days to complete the application process. (You’ll also get their contact info so you can follow up directly.)

Most California Small Business Loan Match lenders are certified as Community Development Financial Institutions (CDFIs), which means they offer competitive rates but specialize in helping borrowers who don’t meet the rigid lending criteria of traditional banks — for example, small businesses that have a lower credit score, a prior defaulted loan, or no up-front collateral. CDFIs specialize in helping people in lower-income communities too, and offer a much more flexible and affordable repayment plan than online lenders or Merchant Cash Advance (MCA) loans.

Check them out to help you grow your business, meeting our mission to help you succeed! Good luck!

Hero photo by Amina Filkins

The Best Running Shoes For Every Type Of Runner, According To A Literal Marathoner

As the weather warms up and more and more people take to the streets and trails to pick up jogging or training for their next race, you might be wondering where to start your own running journey. As a lifelong runner, 4x marathoner, and former running store employee, I believe that finding the the best running shoes for you is the first step to falling in love with running.

There are a few things to look for when buying a running shoe. If you want the personalized experience, I recommend going to a run specialty store to get fitted and have your gait analyzed. However, here are some basic tips to help if you don’t want to do that.

Image via MarathonFoto.com

First, most people wear their running shoes too small. Almost everyone I have had to fit for running shoes for the first time has had to go a half to a full size up. Remember:

Running shoes do not stretch like leather shoes
Running shoes should notneed a break in period
Your feet do swell when you're running and walking

A good rule to follow is that you should have a finger tip’s length between your longest toe and the end of the shoe. This ensures your feet can swell properly, you won’t lose toenails, and you'll have less risk of injuries like plantar fasciitis and shin splints.

Next, there are two types of running shoes: neutral and stability shoes.

Neutral shoes are for people who do not overpronate
Stability shoes are for those who do overpronate.

Overpronation is when one’s arches and ankles collapse/roll inwards when standing on one leg, running, or walking. If you have low arches or flat feet, you will likely need a stability shoe as it will provide better arch support. Many people assume that if you have high arches you need a stability shoe with more arch support, but this is rarely the case. If you have a high arch and a neutral gait (no overpronation), you should let your feet and ankles do the work and not rely on a stability shoe. Luckily there are dozens of options for both types of feet, so let’s get into some of my favorites.

Best Running Shoes For Neutral Runners

Brooks Glycerin 21

The Glycerin 21 is a popular, highly-cushioned running shoe from Brooks. The Glycerin has become a fan favorite for its soft feel and unmatched bounce. Plus, being in its 21st iteration, you can feel secure knowing that the Glycerin has served runners well for years.

Best Running Shoes For Stability Runners

Asics GT 2000 12

The Asics GT 2000 version 12 is a lightweight and bouncy stability option from Asics. Many stability shoes feel heavy and clunky, but Asics has found a way to alleviate overpronation without sacrificing lightweight performance

Best Running Shoes For Trail Running

Brooks Cascadia 17

If you’re looking to hit the trails for a run, getting a shoe with better traction and grip is the best option. Trail shoes have lugs on the outsole that help with stabilizing your feet on wet rocks and slick mud. The Brooks Cascadia is a no frills, do it all shoe that will make trail miles fly by in comfort.

Best Running Shoes For A Lightweight Option

Hoka Mach 6

Whether you're doing sprints on the treadmill or have a 5k goal race in mind, a lightweight running shoe may be the best option for you. The Hoka Mach 6 is a neutral running shoe that weighs less than most shoes on the market, making it perfect if you want to pick up the pace or feel less weighed down.

Best Running Shoes For Looks

On Cloudeclipse

Although this is super subjective, I think On has some of the best looking running shoes out there. With a chunky midsole and a unique look, the On Cloudeclipse delivers on fashion and function. While this shoe may be categorized as neutral, there are stability elements, such as a plastic speedboard to add rigidity to the foam, making it a great shoe for people with all arch types.

For more wellness and workout tips, be sure to sign up for our weekly email newsletter!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Header image via MarathonFoto.com

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8 Social Media Hacks To Help Your Brand Stand Out, According To Our Social Media Pro

Adobe Express

creativity tool

Mallory Levy leads a busy creative life in NYC as head of social for Brit+Co. She wrapped 2023 with a dreamy forest wedding and bucket-list honeymoon to Australia and is back to work creating clever and often hilarious posts for our Brit + Co followers, from snappy recipe Reels to inspiring quotes to celebrity interviews and more. Where does she get her inspiration to bring you the best social content?

“I’m lucky to be within walking distance of world-class museums, theater, and cool events, like fashion week. The inspiration is endless!” she says. “Social media can get overwhelming at times, but I often come away feeling more inspired than anything else. It’s a great way to connect with other creators and find new inspiration, which fuels my creativity to deliver fresh, engaging social media content every day.”

Mallory’s secret to bringing her inspiration to life? She uses Adobe Express, the all-in-one AI content creation app, to ideate and design colorful and engaging content on-the-go. “The features on the all-new Adobe Express mobile app make editing and collaborating on projects easier than ever!” she says. “Because we’re a remote team, I’m very rarely at my desk, so being able to ideate and create, or make adjustments, when I’m out and about is truly game-changing.”

Adobe Express makes designing easy and fast for anyone – even if you’re not a pro – with thousands of beautiful, professionally designed templates and a massive selection of assets for your Instagram and TikTok content, flyers, logos, and more. Plus, Adobe’s Firefly generative AI technology, which allows you to create the perfect image, edit with ease, and generate and customize amazing text effects with styles or textures that really stand out. All these features are now available on the mobile app.

In this fresh, new Reel, Mallory shares a day in her colorful life as she creates standout visual assets for Brit+Co’s social channels using the generative AI features in the new Adobe Express mobile app. Check it out below!

What a fun, creative job, right? “My day-to-day is genuinely such a blast. I love having the creative freedom to run with my ideas and infuse some of my own humor and pop into our content,” says Mallory. “Most of my friends and family don’t believe that this is what I get to do every day!”

Looking to improve your social content game? Here are tips for saving time and making an impact on social media for your work, side hustle, or to build your personal brand.

1. Engage with your audience: Engaging your audience with content that resonates can lead to higher reach and visibility. Thanks to Mallory’s constant performance monitoring, we know our B+C follower loves to treat herself and her besties, she’s super creative, indulges in celebrity news (especially nostalgia TV), and gets joy from entertaining, travel, food, and decor. Knowing this, Mallory creates fun, interactive posts like polls and quizzes, and always keeps our content fresh and interesting using the massive library of fonts, photos, and design assets in Adobe Express.

“I’m always out and about filming fun content for TikTok and our other video platforms,” says Mallory. “Adobe Express makes it so easy to add clips, music, and captions (and record voiceovers!) so I can edit it all together in real time.”

2. Generate anything you can imagine: AI has become a powerful tool for content creators, helping them enhance their creative work and simplify tasks. Leveraging the right AI tools can help you work and create high-performing content faster! The new Adobe Express mobile app is packed with AI goodness that makes complicated tasks simple. For example, speech to animation lets anyone easily animate extraordinary characters using their own voice. Adobe’s Firefly generative AI, which is designed to be safe for commercial use, helps creators ideate, generate, and edit stunning images and turn text and headlines into attention-grabbing designs – all on-the-go and in just a few taps. And the Adobe Express Generative Fill feature even lets you insert, remove, or replace people, objects, backgrounds and more with just a description.

“The AI tools are fantastic,” says Mallory. “Even the most obscure ask in the Text-to-Image feature will yield dozens of options. My favorite hack is to include “hand drawn” or “illustrated” in the prompt box to get a more authentic/stylized result.”

3. Embrace trends: Hopping on social trends quickly can boost your visibility and relevance. Constant collaboration ensures our team is on top of what people are talking about – and Mallory takes that to social media to make sure our POV is part of the conversation. The ever-changing nature of marketing and social media can make it hard to keep up! With the Adobe Express TikTok Creative Assistant tool on the desktop version, you can easily ideate and search what’s trending, so you’re in-the-know and able to reach more followers and stand out with your creative take on the latest trends. Then head to the mobile app to quickly schedule or post the content directly to your necessary social platforms! More on that below.

4. Keep it short and sweet: Attention spans on social are short, so it's best to keep your content concise and to the point. Use clear and concise language and don’t be too fussy (sound like the real person you are!). Break things up with text with photos, emojis, and bullet points to make your content more scannable.

5. Create a consistent visual style: While our audience can have slight nuances across our social channels, Mallory makes sure our content is instantly recognizable. Using tools like brand kits in Adobe Express (shown below) can help you easily stay consistent and on brand, easily saving and applying colors, fonts, filters, and imagery to any asset to create a cohesive look and feel across assets – and in a fraction of the time.

6. Repurpose content: Repurposing our top-performing content into different formats or for different platforms helps stretch the impact of a post and helps us test performance. Sometimes a post that didn’t perform well in the past kills months later!

7. Schedule ahead: In today’s on-demand world, consistency is key to keeping your social audience engaged. Develop a content calendar and schedule posts in advance to ensure a steady stream of content. With easy-to-use tools like the Adobe Express Content Scheduler, you can quickly plan, preview, schedule, and publish in a few clicks to all your social media channels and on-the-go.

8. Leverage data: Use analytics tools to track the performance of your social media content and identify trends, patterns, and audience preferences. Analyzing data can help you achieve a successful content strategy and focus on creating content that inspires, delights, and keeps your audience coming back for more!

Download the all-newAdobe Express mobile app today to try out all the innovative and fun features, including Adobe Firefly generative AI—a one-stop shop for all your content needs!

Video Direction & Editing by Mallory Levy.

analytics tools brand stand out content calendar content strategy generative ai features interactive posts social media hacks social trends speech to animation brand kits sponsored creativity

Jennifer Aniston To Reboot Dolly Parton’s Hilarious ’80s Comedy “9 to 5”

Get ready to see your favorite unintentional workplace feminists hit the screen with Jennifer Aniston's reimagining of the classic comedy 9 to 5. It debuted in theaters in the early '80s, and it actually helped people start having real conversations about barriers women faced while working.

It's true that we've seen advancements since then, but we're still living in a time where certain laws (hi, reproductive rights!) have the underbelly of reverting back to a time where women didn't have a voice or choice when it came to things like working outside the home, voting, or even buying a house of their own.

Many of the women I know work in more traditional 9 to 5 roles, so it'll be interesting to see how Jennifer Aniston plans to approach this move in a modern way. Keep reading for the deets on everything we know!

What's the original plot for 9 to 5?

Image via 20th Century Fox

The 1980 version of 9 to 5 follows three women — Doralee Rhodes (Dolly Parton), Violet Newstead (Lily Tomlin), and Judy Bernly (Jane Fonda) — as they navigate working for their sexist and cringey boss Franklin Hart, Jr. (Dabney Coleman). Through trial and error, they eventually find a way to outwit the system that's pitted against them to demand to be treated with respect in the workplace.

It's full of hilarious moments and one-liners that helped solidify it's importance in pop culture.

Who is Jennifer Aniston producing "9 to 5" with?

Image via Frazer Harrison/Getty Images

Per The Hollywood Reporter, Jennifer Aniston and her Echo Films partner Kristin Hahn are producing the new adaptation of 9 to 5.

Aniston will produce the project that is in development through her Echo Films banner, alongside her partner Kristin Hahn. Oscar-winning Juno writer Diablo Cody will pen the script. She’s also written movies like Jennifer’s Body and, most recently, Lisa Frankenstein, starring Cole Sprouse and Kathryn Newton.

Who's in the cast of the new "9 to 5"?

Unfortunately it seems like the reboot of 9 to 5 is in the early stages. As soon as cast news is shared, we'll be sure to share it with you.

Honestly, I'd love to see Reese Witherspoon or Anne Hathaway make an appearance!

Who is writing the new "9 to 5" script?

Okay, this is a good one! Diabolo Cody, known for her amazing work on Juno and Lisa Frankenstein, will be applying her talents to the new script for 9 to 5.

Was there ever a spin-off of 9 to 5?

Yes! 9 to 5 became a sitcom on ABC where it ran from 1982 to 1983. Then two years ago Jane Fonda, Lily Tomlin, and Dolly Parton reunited to celebrated the greatness of 9 to 5 in a documentary called Still Working 9 to 5.

Are you excited that Jennifer Aniston will be rebooting 9 to 5? Follow us on Facebook for more entertainment news!

Lead image via Frazer Harrison/Getty Images

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Here's What Katy Perry Just Said About Whether She'll Finally Marry Orlando Bloom

My S.O. will probably tell you that I randomly belt out, "Baby you're a firework" several times a day because I can't get enough of the way Katy Perryactively encourages people to b their full selves. It's something she strives to do in her career and personal life as evidenced by her public relationship with the actor Orlando Bloom. Yes, the same man who deliciously played Legolas in The Lord of the Rings and Will Turner in The Pirates of the Caribbean.

Now that I'm done catching my breath, it's recently occurred to me that these two are still in the wedding planning stage despite getting engaged all the way back in 2019. I'm certainly not knocking it, but I thought it'd be fun to revisit their relationship timeline to see how their love story began. Let's get into all things Katy Perry and Orlando Bloom!

Katy Perry And Orlando Bloom's Relationship Timeline

Image via Amy Sussman/Getty Images

January 2016

Katy Perry and Orlando Bloom met in 2016 while attending an afterparty once the Golden Globes ended. Per People, the “Firework” singer bonded with an American Idol contestant and excitedly shared how her paths crossed with Orlando. “So I had my security guard grab 10 In-N-Outs and all of a sudden I see my boyfriend’s hand — he wasn’t even sitting at our table — he just swoops in and he grabs it and I was like, ‘Hey that my burger,’” she recalled.

Orlando later revealed a little more about that moment when talking to The Times in 2018. He revealed he wasn’t really aware of her work before meeting her.

February 2016

Things apparently went well for the two because Orlando didn’t waste time introducing Katy to he and Miranda Kerr’s son Flynn. A source revealed to Peoplethat the two attended the birthday party of Robert Downey, Jr.'s son at the time.

"They were laughing, playing music and joking around with Flynn...Katy looked very comfortable at the kids party," according to the source.

May 2016

Right before the summer of 2016, Katy Perry and Orlando Bloom announced their relationship via Instagram. As evidenced by her caption, “We cannes’t,” the couple were enjoying the bliss of being in Cannes, France at the time.

August 2016

One half of this lovely duo was spotted in the nude during another vacation and it’s an understatement to say the pics went viral. While Katy chose to don a bikini, Orlando decided to let loose — literally — and those sneaky paparazzi captured him in all of his glory.

He told Elle UK in 2017, “We’d been completely alone for five days. Nothing around us. There was no way anyone could get anything. So I had a moment of feeling free.”

Image via Andreas Rentz/Getty Images

February 2017

Sadly the couple broke up in 2017 and this caused their reps to release a statement to People in order to control any narratives that may have stemmed from it. “Before rumors or falsifications get out of hand, we can confirm that Orlando and Katy are taking respectful, loving space at this time,” the statement said.

Two sources gave different reasons for their split, but E! News reported that an insider said, "...they did discuss a future together during their relationship. They had an enormous amount of love for one another."

Despite their breakup, Orlando Bloom insisted there wasn't anything horrible about their breakup in his Elle UKinterview. "It's good. We're all grown-up. She happens to be someone who is very visible, but I don't think anybody cares what I'm up to. Nor should they. It's between us. It's better to set an example for kids and show that [break-ups] don't have to be about hate"

April 2018

Time does heal wounds in some instances because Katy Perry and Orlando Bloom were seen spending more time together again. The singer shared an Instagram photo of them greeting Pope Francis and showing their support for The Cura Foundation with her fans.

September 2018

By the fall of 2018, Katy Perry and Orlando Bloom were definitely an item again. They appeared on their first red carpet together at The Global Ocean Gala and looked stunning. Elle even reported the two took a picture with Prince Albert and Princess Charlene of Monaco.

December 2018

In a hilarious turn of events, Katy Perry found herself winning a date with Orlando Bloom after she outbid an eager fan during the One Love Malibu Festival charity auction. A fan account on Instagram shared a video of the Katy saying, "You can do a motorcycle ride with him to a lunch destination to have lunch with Orlando freaking Bloom. That also means that when you are on the motorcycle with him you’re holding him in a way that I am not excited about."

Honestly, same Katy.

Image via Julien M. Hekimian/Getty Images for Louis Vuitton

February 2019

The pair must've joyfully rang in the New Year in 2019 because they Katy happily took to Instagram to give fans a close-up look at her engagement ring from Orlando. She wrote, "full bloom" as her caption so there was no mistaking that she and Orlando were taking their relationship to the next step.

Katy opened up about how his proposal went when she appeared on Capital Breakfast with Roman Kemp a few months later. "It was Valentine's Day...[Orlando]'s, like, clean-shaven. He's not wearing tennis shoes. I was like 'Ah, sh*t, something is going down,'" she happily shared.

March 2019

They moved in together right after getting engaged and this seemed to work better for everyone. A source told People, "Since they are engaged, it was just a natural step for them to live together."

June 2019

It wasn't long before people began wondering what Katy Perry and Orlando Bloom's wedding plans were, but the two have never been in a rush to walk down the aisle. Instead, Katy had this to say during an appearance on KISS Breakfast With Tom & Daisy: "One step at a time. Definitely trying to lay the good emotional foundation for the lifetime of commitment, which is like a big deal"

August 2019

Orlando shared Katy's sentiments and reiterated them when he stopped by the Today show in 2019. He told Willie Geist, "It’s important to me that we are aligned — I’ve been married and divorced and I don’t want to do it again..."

Image via Phillip Faraone/Getty Images

December 2019

While the couple were never in a rush to have a wedding, they ultimately decided to push things back as reported by US Weekly. A source told the outlet, "They changed the timing due to the location they want," and that makes sense. Planning a wedding often involves making sure venues, caterers, and more will be available during the time a couple is thinking about getting married.

February 2020

Things carried on as usual for the couple with Katy sharing a snapshot of the two on Instagram a couple of months later. They were celebrating a year of being engaged and her caption reads, "one year ago I said yes to a life of love and evolution... and definitely never a dull moment 😜."

March 2020

The next month is when Katy Perry revealed that she and Orlando were expecting their first baby together! She shared a brief video clip of her single "Never Worn White" on Instagram and basically let fans know she was pregnant. It's hard to miss her soul-deep smile and glow.

April 2020

The video for "Never Worn White" seemed to hint at the gender of Katy Perry and Orlando Bloom's baby, but the singer officially confirmed it on an Instagram post promoting her single "Daisies." She wrote, "🌼 The first single from #KP5 is called #DAISIES and she’s coming MAY 15, 2020 🌼," in her caption and the crowd went wild!

Image via Emma McIntyre/Getty Images for Variety

August 2020

Later that year, UNICEF posted a photo of Katy Perry and Orlando Bloom holding their newborn's hand on Instagram to announce she'd arrived. The organization told fans via their caption that the couple were overjoyed about their daughter's birth. "We are floating with love and wonder from the safe and healthy arrival of our daughter," the organization shared in its caption.

Orlando couldn't help but gush over his little girl during a brief virtual appearance for The Ellen Show. He said, "...she sort of looked like a bit like my mum so then I got a little bit confused because Katy's breast feeding this mini-me/my mum/who’s she going to look like next."

January 2021

And when Katy Perry performed during Joe Biden's inauguration, Orlando was right there cheering her on! He gleefully shared a BTS clip of her on Instagram and wrote, "One day our little girl will grow up and see her mother play her part in a moment in history that we hope will heal, we hope will unite, we hope, we love ❤️ One proud partner here with a tear of joy 🇺🇸🎆🙏." BRB, I have to grab tissues.

September 2021

When Katy Perry accepted a prestigous award at Variety's Power of Women in 2021, she gave a heartfelt message that spoke of the two greatest loves in her life — Orlando Bloom and their daughter Daisy. "....[Orlando] an incredible father [and] an example to our greatest gift ever, our daughter Daisy — a future powerful woman. I pledge to you to do my best to be an example of one, to never put limits on your dreams, to lead with love, never through fear, and to always be your lighthouse in any darkness..."

January 2022

Orlando also showed his support for Katy when she was in Las Vegas for her residency. He shared a goofy picture of him BTS with her on Instagram and wrote, "There’s a new act on the #vegas strip @katyperry so proud of you. Let’s all go#play 🍄🚀 HNY❤️," as his caption.

Image via Kevin Winter/Getty Images

May 2022

Appearing on Chelsea Handler's podcast Dear Chelsea, Katy got real about her and Orlando attending therapy together. "We love it because it keeps us in tune...and so when you want to come back to being normal in a domesticated world where you have a child and stuff like that, you have to really learn how to be kind of different out there in the big and in the small," she said.

We love a couple who attends therapy together!

February 2023

Orlando also revealed to Flaunt that things can be challenging for the couple. He said, "Her pool is not a pool that I necessarily understand, and I think my pool is not a pool that she necessarily understands. Sometimes things are really, really, really, challenging. I won’t lie. We definitely battle with our emotions and creativity."

April 2024

Now here we are in 2024 and the blushing couple are still very much in love. They attended the 10th Annual Breakthrough Prize Event earlier this month and look elegant in their black-tie outfits.

As far as their wedding plans are concerned, Katy Perry shared what she plans to do once she leaves American Idol. Per Parade, she appeared on Jimmy Kimmel Live! and said, "I think this probably will be my last show, my last season forIdol. I mean, I love Idolso much. It’s connected me with the heart of America, but I feel like I need to go out and feel that pulse to my own beat."

She didn't explicitly talk about when she's getting married to Orlando bloom but we'll cross our fingers for a beautiful wedding either this year or in 2025.

Do you think Katy Perry and Orlando Bloom are getting married soon? Let us know in the comments and follow the conversation on Facebook!

Lead image via Emma McIntyre/Getty Images for Variety

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