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It’s not uncommon for startups to change direction as they grow. As a company making a name for itself in the ever-evolving media landscape, we often A/B test all of our content to see what resonates the most with the Brit + Co audience.
Through all of our data analysis, we have discovered that our readers are insanely obsessed with animal-related content. And while we always knew cat videos were a huge thing and cute dogs pretty much rule Instagram, what we discovered from our data was way more interesting than those obvious findings.
iamcreative
all species — no matter how furry or scaly — to be creative as well. Get ready for over-the-top adorable content to provide all of you animal-obsessed people with endless ideas on how to paw-somely showcase your pet adoration. Dream no more about DIY Coachella cat hats, ways to twin with your pet and adding your kitten to your cat eye beauty routine. Pet + Co has it all, and more.
I hope you’ll join us on our new paw-paved path. I’m personally as excited as a dog who sees a squirrel at the park. Pet + Co is already overflowing with creative pet name ideas, Instagram-famous animals, four-legged style inspo and all sorts of DIYs waiting to be covered in cat and dog hair.
Please share this with any animal lover in your life — whether that’s your self-proclaimed cat lady BFF, dog walker, bunny cuddler sibling or Instagram pet parent partner.
DIY tutorial
Peanut Butter Carrot Pupcakes STAT. It’s shareable for both humans and animals! Now that’s a winning dish. And if you’re looking for love in the dog park, we’ve got you covered.
