Benefit Cosmetics Launches Foundation for Foundation-Haters
It’s summer, so it’s hot, sticky, and pretty much the definition of “no-makeup weather.” The problem is that you still want coverage (both for blemishes and for sun protection). Well, Benefit is launching a brand-new lightweight foundation that is as easy and foolproof to apply as your moisturizer.
Hello Happy Soft Blur Foundation ($29), out today, offers coverage ranging from sheer (“I woke up like this”) to medium (“I woke up and applied a quick and easy fix”). The flashback-free formula features face-filtering soft-blur spheres, smoothing shea extract, and an SPF 15 with PA +++ protection against UVA. Offered in 12 shades (three for lighter tones, five for medium, and four for deep), the line has a lot of wiggle room for those in-betweeners thanks to its neutral undertones.
It’s meant to be applied like you would moisturizer or a sunscreen — just slather on and go, no mirror required. The packaging’s needle-nose tip releases just a drop, which is all that’s needed for sheer coverage. If you need more, squeeze out another (or another).
Right about now, you’re thinking, “Another foundation? Do I really need it?” We get it, so we put the formula to the test by asking women in our office to see just how easy and flattering it truly is. The feedback has us saying, “Helloooo, Hello Happy.”
Every volunteer praised the product for its ability to melt into her skin. “Beautiful,” said our tester who applied shade 12. “It’s a perfect match and doesn’t look like I’m wearing anything.”
Hello Happy also won over our group for its feel. “It felt very light on my skin, which is ideal as summer approaches,” said our tester for color 8. Our volunteer for hue 1 said, “I found it perfect for the mornings or afternoons where you’re in and out running errands and need decent all-day cover. Plus it smells nice, is super-lightweight, and has SPF.”
Also, users loved that you don’t need any special tools. “It’s easy to apply — no BeautyBlender needed! — and the finish is so natural. My skin looks (and feels) like my skin, just better and more even-toned,” said our tester for number 5.
In fact, according to our tester for 4, it’s perfect for stashing in your purse for touch-ups. “I put this on in the car and was amazed that there were no streaks. It was seamless.”
Are you ready to say buh-bye to cakey solutions and hello to Hello Happy?
(Photos via Benefit Cosmetics)
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