Magnolia Market’s Holiday Decor Is Giving Us So Much Festive Farmhouse Inspo
It’s becoming a bit of a Christmas tradition for us to wait with mounting anticipation for the new Magnolia Market holiday displays to be unveiled. And can you blame us? Joanna Gaines & co. have such a knack for transforming the Waco, Texas store into something truly magical every year. And this year is no different. Joanna debuted the shop’s new look on her blog, and the result is nothing short of stunning. This year’s theme, The Thrill of Hope, is interpreted in different ways throughout the space… and if your holiday hope was getting to sneak a peek at the latest addition to Chip and Joanna’s family, baby Crew, you can spot him in the tour video! Get inspired and see what looks we’re going to be repurposing for our own holiday decorating below.
Joanna and her team drew inspiration from the winter cover of Magnolia Journal, which was all about the anticipation of the holiday season (and featured lots of raw, rustic wood). Houses big and small litter the shop, from oversized firewood-inspired structures at the entrance to miniature villages scattered here, there, and everywhere.
The phrase “A thrill of hope” is repeated in various parts of the shop, sometimes paired with the next line in the classic Christmas carol “O Holy Night”. “Chip’s favorite holiday tradition is a lesson in how the thrill of hope can make even the bleakest realities somehow bearable,” Gaines explained in her blog post. “We’re also looking at the season of Advent as a mindset, and how it gently reminds us to look past our immediate circumstances to something bigger.”
The brown paper used to spray these delicate snowflakes was too pretty to toss so it got repurposed into a focal point, too.
And can we talk about how cool these crystalline wooden spoons are?! While they may look sugary sweet, they’re actually covered with a mixture of Borax.
Lots of greenery brought a more classic, nostalgic feel to the space. Check out the video below to learn more about Joanna’s inspiration for the shop and learn how each look was achieved!