We’ve seen plenty of celebs ditch the beauty products as society leans in to the no-makeup approach (helloooo, Alicia Keys!), posting bare-faced selfies to Instagram and even showing up sans product to events. But supermodel Gisele Bündchen may have just trumped them all, making history as the first person to ever go makeup-free on the cover of Vogue Italia.

Posing for the magazine’s February cover, the 37-year-old Brazilian bombshell ditched all airs of superficialness, forgoing cosmetic and hair products and choosing her own comfy Gucci clothing. The result? A positively glowing mommy of two, looking absolutely flawless in her own skin, despite the 6am photoshoot call-time.

She shared the shots over on her Instagram page, writing, “Sunday early morning with no hair, no makeup at home for @vogueitalia.”

The pic was shot by photographer Jamie Hawkesworth and videographer Kevin Tekinel in her and hubby and New England Patriots quarterback Tom Brady’s home in Chestnut Hill, Massachusetts, where she gave readers a glimpse inside their lives with children Benjamin (eight) and Vivian (five).

The shoot, titled “Sunday With Gisele,” also played up the natural factor with the lighting, with Hawkesworth skipping artificial brightness in favor of real sunlight. According to Huffington Post, the photographer even snapped the photos on film to ensure they wouldn’t be retouched.

Bündchen and Brady have traditionally kept their home life pretty private, which makes the intimate moments she shares — particularly when lounging about in a sweatshirt and Bugs Bunny slippers— all the more special.

The photoshoot comes just as the power couple launches a lifestyle brand, TB12, which includes nutrition, workout gear, exercise regimens, and more. Hey, if Bündchen’s Vogue Italia look is any testament to the brand’s effectiveness, sign us up!

What do you think of Gisele Bündchen’s cover story? Tell us @BritandCo!

(Photos via Gisele Bündchen/Instagram + Jamie McCarthy/Getty)