What's In My *Holiday* Bag?

Enter e.l.f. Cosmetics, the cult-favorite brand that makes premium, vegan, cruelty-free products at “how-is-this-even-real?” prices. From statement lips for under $10 to makeup gifts and more, these are the glow-getting essentials we’re stashing in our holiday bags this season.

Lips That Last

This year, e.l.f. has new lippies that care for your lips while making them shine through the party season. The new Glow Reviver Plumping Lip Oil delivers instant shine and hydration while plumping your lips with nourishing ingredients like avocado oil and jojoba. The Glow Reviver Melting Lip Balm goes on buttery soft with a natural tint you can build on and a gorgeous glossy finish. We’re also obsessed with the Squeeze Me Lip Balms, perfect for tossing in your bag or stocking!

Shop more lips from e.l.f.!

Glow Reviver Plumping Lip Oil

This plumping powerhouse comes ultra-glossy with a cooling minty twist for the juiciest full lips.

Glow Reviver Melting Lip Balm

This buttery lip balm adds just the right hint of color and shine. Think soft, smooth, totally kissable lips under the mistletoe for only $9! It comes in nine different flavors and shades, including the Bright Baby Pink shown here as well as the new Vanilla Soft Serve, Cotton Candy Crush and Peach Ring.

Cream Glide Lip Liner

This creamy liner in the shade Doppio Espresso glides on like butter, defining your lips with rich color and a semi-matte finish.

Squeeze Me Lip Balm Duo

Keep your lips soft, hydrated, and a sheer tint of color with these balms, now available in Cherry & Bubblegum or Mint & Chocolate — festive, nostalgic, and only $9!

Gifting (and Getting)

If you’re shopping for your beauty-obsessed bestie, start with e.l.f.’s holiday gift sets at an amazing price point. These sets make last-minute gifting so easy, and they’re cute enough to share without spending money on wrapping paper.

Shop e.l.f. Holiday Sets!

Glow Reviver Plumping Lip Oil Kit

Give and get four glossy shades – Burst Bubble, Ultraviolet, Talk That Taupe, and Heavy Petal – for a sheer, juicy shine and full, gorgeous lips this holiday and beyond.

Glossy Lip Stain Shades 4 Days Kit

This glossy lip stain set goes on shiny and fades to the perfect just-bitten tint in shades: Pinkies Up, Spicy Sienna, Maple Drizzle, and Grape Escape.

The Glitz is e.l.f.ing Glitzing 24-Day Advent Calendar

This limited-edition 24-piece advent calendar is packed with e.l.f.’s holy-grails, new drops, and festive shades. Reveal 24 skincare and makeup surprises for glowing, holiday-ready looks. ($95; $168 value)

Merry Makeup

Sheer For It Blush Tint

This hydrating cheek and lip tint is your makeup multitasker with a sheer stain that lasts all night.

Bite-Size Eyeshadow

These mini eyeshadow palettes bring the holiday glam, each packed with four creamy, blendable shades featuring shimmer and matte colors like Take Your Pink, Total Smokeshow, and Cold Brew.

Halo Glow Setting Powder

This cult-favorite is a silky, lightweight setting powder that blurs pores and fine lines for a flawless finish — no filter needed.