More and more brands are getting in on the inclusive vibe when it comes to making sure “nude” doesn’t mean… well, “white.” From Mahogany Blues’ nude leotards for women of color to Christian Louboutin’s diverse nude flats, now premium lingerie company Naja is bringing us an epic lingerie line offering shades of nude for every skin tone with their “Nude for All” collection.
First inspired while watching the Summer Olympics back in 2012, Catalina noticed African-American gymnast Gabby Douglas wearing a “nude” ankle wrap that didn’t match her skin-tone. With the intention of creating an ethically manufactured and racially inclusive range of lingerie basics, founder Catalina Girald says, “I called the collection ‘Nude For All’ because I wanted it to be about every woman. I didn’t want it to be about singling out one specific race, ethnicity or color. It is about equality and it needed to be about every person.” And the gorgeous underwear comes in SEVEN different shades. Yep, that’s quite a departure from the old one-shade standard for nude clothing.
Also, every woman featured in the campaign is NOT a professional model. Repeat, not professional models. The campaign features cameos of everyone from “a software engineer from one of Silicon Valley’s ‘unicorn’ companies, a ballerina from one of the country’s top three ballet companies, a Harvard business school student,” to actress Gina Rodriguez. That’d be Jane the Virgin‘s Gina Rodriguez. Pretty sweet.
The collection, which features seven shades of “nude,” will include three styles of seamless underwear (available in sizes XS through XXL) with a matching bra (available in sizes 32 to 40 with cups A through DDD). Inclusivity is definitely the message here. The entire collection is launching today, May 23, the #NudeForAll campaign is joining with #WomenNotObjects, which aims to stop objectification of women in advertisement. High fives all around.
Will you be checking out Naja’s line? Tweet us @BritandCo!
(Photos via Naja.co)
