When it comes to cult-fave beauty products, it鈥檚 safe to say our medicine cabinets are well-stocked. But just as we love discovering that one cool band before they hit radio or trying a food trend before it goes mainstream, there鈥檚 nothing quite like the magic of discovering an up-and-coming beauty brand. If you鈥檙e on the hunt for the next big thing, look no further than these indie brands who are serving up truly innovative products, all made with unique ingredients and clean consciences.

1. Girl Undiscovered: This line was created by a trio of New Zealand women who each spent their lives traveling the world. As a result, Girl Undiscovered鈥檚 products lean heavily on three key ingredients they discovered along the way 鈥 Thanaka from Myanmar, Balinese pure virgin Coconut oil, and wild island Kanuka honey. And best of all, the line features ingredients that aren鈥檛 just organic; they鈥檙e 100 percent wild as well 鈥 that means no plantations and pesticides. Brit + Co Pick: Under the Waterfall Crystal Cleansing Water ($31)

2. Smoothie Beauty: Made entirely out of organic, food-based ingredients, Smoothie Beauty鈥檚 face masks are shipped to you chilled and totally fresh. It鈥檚 like a DIY beauty mask, but without the whole DIY part. And just like the best blended beverages, these masks are made with 100 percent natural and organic ingredients. Take your pick from blends that run the gamut from brightening to anti-aging. Brit + Co Pick: Sunrise Face Mask ($10)

3. SAINT Cosmetics: Didn鈥檛 think green beauty could be as chic as this? SAINT checks all of the boxes for good clean beauty 鈥 no sketchy chemicals, just plant-based high performance. Think jojoba oil-infused eye shadows and primers boosted with aloe. Plus, the line lives up to its name by regularly donating profits to an organization that benefits victims of domestic abuse. Brit + Co Pick: Dusk Til Dawn聽Eye Palette ($47)

4. A Complete: Founded by Angelica Fuentes, one of Latin America鈥檚 most prominent business women and philanthropists, the brand is perfect for busy women who want a zero-fuss system that will solve every skin issue. Enter the five-product anti-aging routine. Its cleanser, moisturizers, and serum tackle everything from wrinkles to sun spots. Brit + Co Pick: 3-Minute 5-Product Anti-Aging Skin Care Kit ($126)

5. Dope Naturally: Founder Sylwia Wiesenberg (a fitness expert turned wellness guru) grew up drinking a glass of beet juice every day and now jokes that the vibrant veggies are her natural way of doping, AKA her magic potion. And thus her pre- and post-workout superfood powders were born. Add a scoop to your smoothie or yogurt to feel beautiful from the inside out. Brit + Co Pick: Beet Force ($35)

6. Pinch of Colour: When the brand鈥檚 founder, Linda Treska, worked as a makeup artist and a beauty consultant for high-end luxury brands, she realized the role that potable water (AKA drinking water) played in making cosmetics. So, she set out to create a truly waterless line of her own with only good-for-you ingredients 鈥 and this line was born. Brit + Co Pick: Honey Silk Waterless Tint ($42)

7. Petite Amie: The brand鈥檚 name is the French term for girlfriend, so you know we鈥檙e already in love. Check out their sheet masks made with botanical-first ingredients, specifically the emoji masks that are just too good to resist. Brit + Co Pick: Chillin Masque ($10)

8. Aussie Bronze: If you鈥檝e ever followed an Australian wellness or fitness guru on Insta, the first thing you鈥檒l probably notice is their impeccable, totally natural-looking glows. This brand鈥檚 self-tanner will help you channel that exact look. Its DHA- and toxin-free formula smells faintly of coconut and lime and washes off in your next shower. Brit + Co Pick: Aussie Bronze Tan ($30)

9. Mother Dirt: This Boston-based company wants to redefine 鈥渃lean.鈥 They create products with AOB, a manufactured bacteria that balances the skin鈥檚 ecosystem and, in turn, reduces dependence on conventional products like soaps, moisturizers, and deodorants. Brit + Co Pick: Mother Dirt A0+ Mist ($42)

10. Red Earth: Love brands like Milk, Colourpop, and Glossier? Then you鈥檒l fall hard for Red Earth, whose main mission is to have fun with beauty. The Aussie brand serves up plenty of picks for on-the-go applications, including stick primers, brow pens, and two-in-one mascaras. Brit + Co Pick: Have Fun Lipstick Matches ($5)

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