Kim Kardashian is a blonde no more! Five months after debuting her now-signature silvery platinum locks, the reality star is switching things up again in a MAJOR way: She’s gone bright pink!

“Hey guys, do you like my new pink hair?” she asked in a Twitter video she posted of her new hue.

And, just in case you thought she was taking a page out of little sis Kylie Jenner’s playbook and simply trying a wig on for size, she took to Twitter once more to let the world know that this was, in fact, the real deal.

Stylist Chris Appleton also confirmed the color swap, posting a shot of the mommy of three to his page and writing, “… Hair by me.”

The hair guru also shared a shot of the hot pink dye product he used, tagging Olaplex and adding, “New look, who ‘dis?”

The transition appears to be a spontaneous one, as the KUWTK star tweeted just one day prior how done she was with her uber-lightened shade, saying, “I cannot tell you how over my blonde hair I am!” (Considering that she’s previously mentioned that the upkeep on her platinum tresses involves 13+ hour sessions, we can’t say we blame her!)

Though we’ve seen the makeup mogul dabble in unconventional colors before (you might remember her recent-but-brief stint with ice blue), this is by far the most daring hue we’ve ever seen on the 37-year-old-.

We, for one, think it’s fabulous: Love it, Kim!

What do you think of Kim’s latest hair color? Share with us over @BritandCo.

 (Photos via Charley Galley/Getty)