When you think about effortless French chic, muses like Jean Seberg and Francçoise Hardy have got it down when it comes to style. They look so classic all the time and seem to be able to do it with only a few gorgeous items of clothing. Well, now you can bring out your inner minimalist French girl thanks to a brand new apparel line that launched today from two Vogue alums. It is called La Ligne and is the first direct-to-consumer luxury apparel brand to be defined by the iconic graphic: the line. After this, you may never look at stripes the same way again.


The 50 piece collection is divided into two categories. The first is the Essentials line which will be available year round and includes tops, blouses pants, dresses, athleisure pieces and even a bag. The items are made of silk, cashmere and cotton, all revolving around line patterns. The color palette includes black, navy, cream, white, royal blue and blush. The second category is called Edition and it will be released twice a year, in spring and autumn. Prices range from about $85 to $550 for the entire collection.


Started by former Fashion Director Vogue.com Meredith Melling, Vogue Booking Editor Valerie Boster and Molly Howard, who oversaw Business Development at Rag & Bone, the designs are quite chic and show their combined years of fashion knowledge. “Stripes are a classic design standard with a versatility that allows for endless interpretation. La Ligne’s unique utilization of the stripe acknowledges the beauty of lines and the infinite forms that can take shape — from a simple piping, to a bold colorblock. With this philosophy, La Ligne offers a mix of both classic and current styles that enable women to distinctively make the stripe their own,” says the company’s web site. “You know those six pieces you have in your closet that are pretty much the only things you wear?” Boster told Vogue.com. “We want to be one of those six things.”

This direct-to-consumer luxury apparel brand is also appealing as it cuts out the traditional retailer and works directly with factories (mostly in New York City) to offer the high-quality pieces. “We wanted to get a very, very high quality product to our customer at a price point that was more in line with where it should be, without having to deal with the double markups,” Howard told The Business of Fashion.


The site features some pretty well known models including Joan Smalls, Lily Aldridge and Dianna Agron. This is part of a portrait series called “In Line,” which brought in 40 notable women including Allison Williams to give themselves their own signature look using the collection and complete a questionnaire, called “Line by Line.” Their handwritten answers will be featured alongside their images. Shoppers will also be invited to share their stories as a way to foster a sense of community.

We have a feeling this will be your new spring go-to!

(Photos via Matthew Sprout/lalignenyc.com)