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Lively, the intimates line that’s all about “leisurée” (that’s leisure + lingerie), just furthered its mission of inclusivity with a brand-new bralette that’s made for every body. Literally.
The new addition comes after customers made a plea to the company, started by a Victoria’s Secret alum, for a wire-free bra for gals with larger cup sizes. Enter the Busty Bralette ($35), designed for cup sizes 34D to 36DDD, that will make its official debut on Tuesday, March 28. All together now: YAAAS!
With their expanded new size range, Lively also updated their The Real Girl Fit Guide, a campaign starring real women that helps you find your perfect fit, to include bustier sizes.
Who will purchase the Busty Bralette? We want to know @BritandCo.
(Photos via Lively)
