I am absolutely obsessed with all things eyelashes. I’ve tried enhancing serums, heated curlers , and even had my lashes dyed and permed . Mascara is always the final step in my routine that seals in those long, curled lashes I worked so hard to achieve, but it can take forever to find my just-right formula. Some are too thick, some are too thin, and some are too expensive. But when a friend introduced me to her secret weapon for perfect lashes at a budget-friendly price, well, I had a Goldilocks-worthy “aha” moment.

Rimmel London Lash Accelerator Endless Mascara ($9) makes my lashes look like falsies. It’s so good that I’ve been loyally swiping it on for seven years. A girlfriend recommended it to me in college and swore that the biotin- and keratin-rich formula had boosted the length of her lashes after wearing it every day. I was convinced and scooped it up. After applying it for the first time, I was instantly hooked on how long, separated, inky, and curled it made my lashes — and it never, ever smudged (even in the ultra hot Phoenix heat where I was living at the time).

I love the look of my lashes with this mascara thanks, in large part, to the long, hard-bristled brush. It works much like a fine-toothed comb, allowing me to get close to the base of my lashes and really separate them out.

After I’ve fanned out my eyelashes, the long-wearing, super dark formula sets and locks in the lift I have from using my eyelash curler. It glides onto my lashes easily without clumping, but is still lightweight enough to bulk up after a second coat. Oh, and my friend was right — I swear, I noticed my lashes really did get a little longer and thicker after wearing for a few months. Now, several years later, I am still obsessed AF with this affordable drugstore gem.

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