Madewell Partnered With This Cool-Girl Shirt Brand to Release the Chillest Collection
Prepare to update your basic tees and sweatshirts right before you head home to lounge for the holidays: Madewell and MONOGRAM have teamed up to bring us a comfy, cozy collab that’s equal parts understated and statement-making.
The limited edition line, which features two graphic tees and a sweatshirt, will launch in select Madewell stores on December 4 and hit the digital market on MonogramStudio.com and Madewell.com the following day. Pardon us, as this blue and red print “Let’s Get Acquainted” graphic sweatshirt has us all aflutter.
Per the sneak peek shots of the collection, we can already confirm that these brands go together like PB&J. “We have been longtime fans of Madewell and their approach to effortless dressing,” MONOGRAM’s founder, Lisa Mayock, tells Brit + Co. “They’ve infused a unique sense of ‘cool’ into everyday pieces which is at the heart of our intention with MONOGRAM,” adding, “…the collaboration speaks to the aesthetic of both our brands.”
While this line *is* launching in the colder months, this tee, stamped with a melting ice cream cone and the phrase “Think Summer,” is giving us warm weather vibes.
And both brands are quite conscious about empowering women as well. Madewell’s head designer, Joyce Lee, also spoke to the harmony of the vision for the two brands.“Since both brands are grounded in the support of women and personal style, the collaboration was a perfect fit,” Lee tells us. “The team and I admire Monogram’s sense of humor and felt like t-shirts were a perfect vehicle to express it. “We love the message and can’t wait to cozy up in these goodies come next week!
Follow us on Pinterest for more fashion inspo!
(Images via Madewell/MONOGRAM)