CoverGirl made a pretty big move toward inclusiveness when they introduced their first male spokesperson back in October, bringing 17-year-old Instagram beauty blogging sensation James Charles on board. Now, Maybelline is following suit by introducing their newest ambassador: Manny Gutierrez, aka @mannymua733.

With more than three million followers on Instagram alone, it’s no wonder he caught the eye of one of the world’s biggest cosmetics companies.

Known for his on-point eye looks, he’ll be the brand’s newest mascara spokesperson, starring in the “That Boss Life” campaign promoting Big Shot Mascara along with beauty blogger Shayla Mitchell (@makeupshayla) and sweepstakes winner Jackie Flowers.

Manny revealed the big news on his own Instagram account, adding the message, “2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn’t be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more 😍😍😍 #Maybellinepartner #IworkedwithMaybellineOMG #pinchme #notthathardthough.”

We can’t wait to see more of Manny’s epic eye looks. Take a peek…

What do you think about Maybelline bringing on Manny as their new spokesperson? Tweet us @BritandCo!

(h/t Elle)