Look at What 100 Years of Maybelline Looks Like
It all started with Vaseline and coal — so goes the origin story of one of America’s best-known and longest-running cosmetic companies, which began when a 19-year-old entrepreneur noticed his sister, Mabel, whipping up a concoction of those two household items to make her lashes look darker. As it celebrates its 100th birthday this year, Maybelline is taking a fond look back over the past century and celebrating the most popular look of each decade, from the glamorous flappers of the roaring ’20s to the fearless femmes of the future.
Being the shrewd marketer it is (don’t even pretend you don’t know its famous slogan), the brand has released a limited-edition collection of its best-selling products. You’d better act fast if you want to snap them up though; the #Maybelline100 line, ranging from classic Great Lash mascara to of-the-moment BB cream, is only available in stores for a short while.
Of course, some of us are living (and loving) that #nomakeup life, while others prefer products that are organic and whose makers give back. When it comes to beauty, all of us were born with it, but for those of us who like playing with color, let’s give respect where it’s due: this particular brand has been a master of the game since 1915.
What’s your favorite retro look? Spill in the comments below!
Back in January, we introduced you to a feel-good cause to inspire your New Year's resolution: a walking challenge to help raise funds for the amazing cancer fighters at The Leukemia & Lymphoma Society. I took part in the challenge with the Brit + Co team and ended up walking 105+ miles in January — it was awesome.
This spring, there's a new challenge on the horizon, The Leukemia & Lymphoma Society's Big Climb. The ask: On May 15, 2021, you can step up to take cancer down by committing to climb 1,311 steps, walking 3.2 miles, or doing 440 chair step-ups at home as part of the Big Climb. If you need some motivation to bring movement back into your daily routine — look no further!
As always, it's free to sign up, but climbers are encouraged to set a fundraising goal to help beat cancer. We'll be organizing another Brit + Co team to step up, and I hope you'll join us too! Keep scrolling for a peek at where I'll be completing the challenge in my Los Angeles neighborhood around the hidden Silver Lake Stairs. Happy climbing!
Never underestimate the power of an accountability buddy! I asked my in-laws, my partner, and a few friends to join me so we can keep each other motivated and accountable in completing the challenge — virtual high-fives all around! Also, my dog Fox is a great climber, too.
An aesthetically pleasing backdrop is a huge motivator for me! I'm fortunate to have all sorts of painted steps around my neighborhood to keep the challenge interesting, but you can also keep cool inside with at-home chair step-ups.
Don't forget to share your progress on social — #BigClimb!
Feel free to break the challenge up if you need to by tackling half the distance in the AM and half at sunset. Here's me 1,311 steps later and ready for a break — but, think I earned this one!