Thanksgiving is in just three days (!!!), which means visions of sugar plumsturkey, Thanksgiving-themed TV episodes, and, of course, holiday sales are dancing in our heads. While most companies are going all out by slashing prices for Black Friday, one brand, in particular, is doing things a little *differently* this year — and for good reason.

Rather than reaping in the dough, ModCloth will be shutting down its site on November 24. The retailer explained the unusual decision via Instagram, saying, “Dear Black Friday, It’s been fun. You had the deals and steals. But this year, we’re all about the feels. On 11/24, our site will be shut down while we give back. We’re donating a retail value of over $5 million in merchandise to @dressforsuccess, a not-for-profit organization that helps women transitioning back into the workforce.”

The company is asking you to participate too. Rather than spending your money on their threads, they want you to nominate someone you know who gives back to their community and deserves recognition for it for a chance to win a whopping $4,500 to support their cause or project.

It’s easy to enter your kind-hearted friends: Simply post their picture or video to Twitter or Instagram — not Instagram Stories — and tell MC all about them and their cause in the caption by tagging @ModCloth and including the hashtags #BlackFridayBreakup and #ModClothGivingContest.

The contest will run from 9am/8c on November 20 to noon/11c on November 24, with the winner to be announced on Monday, November 27.

And don’t worry, shopping fiends: There will still be plenty discounts during the site’s Cyber Monday sale (November 26 to November 28), when they’ll be offering 30 percent off sitewide, plus free shipping to boot.

Happy giving!

What do you think of ModCloth’s initiative this year? Tell us @BritandCo!

(Photos via ModCloth/Instagram)