The Most Influential Celebs for Swimsuit Trends Might Surprise You
As we make our way toward summer 2018, we’re no doubt looking at the top swimwear trends for all our pool days and beach getaways ahead. If you’re still on the hunt for the swimsuit you’ll be rocking this season, Lyst has got you. The global fashion search platform mined online data to see which celebrities most influenced bikini and one-piece trends, giving us the five greatest swimfluencers of 2018. We’ve got these sizzling swimgoers’ top swimsuit moments and where you can shop similar options. Trust us, a few of these stars will surprise you.
Kim Kardashian West
After taking home the first-ever CFDA Influencer Award, the mogul joked that she was surprised to win a fashion award since she’s “naked most of the time.” We can’t say we’re surprised that Kardashian West inspires a spike in searches every time she posts a bikini selfie.
After the mom of three donned this neon pink high-waisted bikini on vacation in April, Lyst reported a 109 percent spike in searches in the following weeks. You can snag the same Nessy Swimwear Cindy Bikini Top ($60) and Nessy Swimwear Cindy High-Waisted Bikini Bottoms ($50), although Kardashian swag is not included.
In the past several years, Graham has been a force to be reckoned with, slaying the game with her body-positive activism and determination to bring inclusivity and diversity to the mainstream fashion world. So it’s no secret why fans love Graham’s Swimsuits For All collection, which includes a variety of cuts and colors for women of all sizes.
There were over 1,000 searches for “Ashley’s swimsuit” within 24 hours of her 2018 campaign debut. Cutout suit searches for styles like this low-cut, high-waisted Dolled Up Swimsuit ($78) in black skyrocketed after Graham posted this snap.
Though Minaj usually chooses elaborate, over-the-top looks in leather or lace, it was her brightly colored Moschino one-piece from her “Feeling Myself” music video that sent search engines ablaze in 2015. More recently, the rapper increased interest in this Norma Kamali red studded stunner by 205 percent. Luckily, you can score the same Gold Stud Marissa ($605) that is bound to turn heads on the beach or poolside.
Hadid is a true beach girl at heart, so every time she posts a bikini shot to the ‘gram, fans furiously click to find out where she scored her bombshell bikinis.
This nude thong bikini isn’t for the faint of heart, but it’s sure to spice up all of your summer adventures. And even better? It’s still available online. Grab your very own Revolve Storm Formentera Bikini Top ($59) and Storm Formentera Brief Bikini Bottom ($59), and all you need is the right filter for an epic bikini selfie.
No one dominates a swimsuit selfie quite like Ratajkowski, which is why it’s entirely fitting that she released her own swimwear line, Inamorata, in 2017.
Lyst reports that after the I Feel Pretty star wore this stunning green bikini, they found a 105 percent increase in searches for the style. You can channel your own inner Emrata with the Vulcan Top ($80) and Neptune Bottom ($75) in a variety of fun colors and prints.
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(Photos via Swimsuits For All)