Outdoor Voices Just Launched an Activewear Version of Cher’s Clueless Closet
Outdoor Voices has, from its inception, been the activewear brand for the modern girl. Today, they’re taking that forward-thinking philosophy one step further by launching the OV Kit, a virtual closet that lets you scroll through and mix and match different tops and bottoms. Starting with identifying your regular activities, the shop lets you choose looks that are not only cute but make sense for your life. (Yes to this.)
The closet offers curated, interchangeable “kits” of a top and bottom to shop (starting at $100). There’s the Rec Kit for daily activities like dog walks and hikes, a Tech Kit for more intense activities like running, and a Studio Kit for — you guessed it — yoga, pilates, and the like. Each combo offers a variety of sports bras, tanks, leggings, shorts, and shirts in different colors for you to build into your perfect head-to-toe recreation uniform.
With a rotating, Clueless-closet-inspired tool that lets you see how different items pair together, you’ll avoid the endless scrolling through hundreds of items on different product pages. Bonus? If you buy a kit, you save 20-30 percent more than if you buy pieces separately. It’s the ultimate one-stop shop. BRB, we’re suddenly feeling the urge to get moving.
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