Pepsi’s New Bubly Seltzer May Just Replace Your Fridge Full of La Croix
In a retail climate currently dominated by a flavored seltzer fascination (Are you Team La Croix or Waterloo?), Pepsi is throwing its tabs into the ring with a new line of flavored sparkling waters free of artificial sweeteners, flavors, and calories. Bubly, announced in early February 2018, is available in eight flavors: lime, grapefruit, strawberry, lemon, orange, apple, mango, and cherry.
Sure, there’s no Pamplemousse per se, but the bright, colorful cans feature phrases like “Oh hi” and adorable smiley faces. “We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner,” Todd Kaplan, a vice president at PepsiCo, said in a statement.
Multi-packs sell for approximately $4 (8-pack) and $5 (12-pack) in supermarkets, drug, and mass retail stores nationwide and on Amazon.
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(Photos via Pepsi)