Reformation Is *Finally* Launching Extended Sizes
For the past several years, Reformation has been our go-to shopping destination for all things fashionable, ethically sourced, and sustainable, giving us styles we can feel good about buying. But as the Los Angeles-based brand has expanded to include affordable denim and a petites collection, fans have been clamoring for extended sizing. Thankfully, Reformation has heard their calls — its size-inclusive collection has finally arrived.
Announcing its collaboration with model Ali Tate Cutler, Reformation flat-out apologized for taking so long to be more size-inclusive. In a post on its social media channels, the retailer said, “For the last year or so we’ve been receiving a lot of comments and requests for more inclusive sizing — and rightly so. It’s obviously unfair that we’ve only been offering clothing to a limited size range. So today we’re super happy to launch a Spring collection available in sizes 0-22, in collaboration with @ali_tate_cutler.”
The Reformation x Ali Tate Cutler collection features all your go-to style staples, including wrap dresses, off-the-shoulder tops, and matching sets in sizes ranging from 0-22 and XS-3X. Prices range from $78 to $218.
Of the new launch, Reformation’s founder and CEO Yael Aflalo told Glamour that the brand worked side by side with Cutler, designing a 17-piece line that stays true to Reformation’s sustainable manufacturing process while also being fashion-forward. “We wanted to offer a range of effortless styles — think two-piece sets, wrap dresses, and off-the-shoulder tops — all staying true to our sexy silhouettes and sustainable manufacturing practices,” explained Aflalo.
As of right now, the line is a capsule collection, but Aflalo hinted that the company plans to listen to feedback from customers for future plans. “This is our first step toward fully launching into the category,” she said, explaining that they will “continue to fine-tune our fit as we get feedback from our customers.”
The line is available online and in Reformation stores now.
What do you think about Reformation’s new plus size offerings? Let us know @BritandCo!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
(Feature Image via Reformation)