Finding the perfect pair of jeans that checks all the boxes — the flattering fit, trendy details, affordability, and environmentally sustainable — can seem like an impossible task. But after years of sustainability testing and innovating, Reformation is making your denim dreams come true and launching Reformation Jeans on October 23.
“My biggest dream is to bring sustainable fashion to everyone,” says Yael Aflalo, the company’s co-founder, in a statement. And although sustainable production has always been Reformation’s M.O., this new line is also focused on affordability and quality.
Featuring 46 new pieces, including the above pictured Brooke High Straight Jeans ($128), all the styles are made from 100 percent recycled materials or deadstock fabrics, which is left over from mills or garment factories, or sustainably sourced fibers. Specialized production techniques ensure that everything is crafted without the use of toxic dyes and water waste is kept to an extreme minimum. In fact, Reformation saved about 1,460 gallons of water for each pair of pants.
And it’s not all about the jeans either. Reformation Jeans will feature 11 denim styles in 14 washes, 10 tops, and four dresses, all priced between $28 and $148.
Reformation also launched the Wet Program and will clean a thousand gallons of water for every pair sold, so you can save money and protect the environment without sacrificing an ounce of style. Be sure to join the waitlist beginning on October 12 so you can buy *all* the jeans when the line officially launches on October 23.
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(Photos via Reformation)