Disney is already the most magical place on Earth — but the resort park’s latest merch is making them even more magical. They’re releasing their iconic Minnie Mouse ears in ROSE GOLD. Cue the lines.

The headwear is deliciously millennial pink and shiny, thanks to lots of rose gold sequins and a crinkly holographic bow.

Disneyland doesn’t lack for photo opps, but the new merchandise is definitely aimed at giving the social media set what they want. And it’s working. The internet is already abuzz with fans clamoring to get their hands on a pair of pink Minnie ears, which are only available for purchase at $25 a pop at Disneyland in California and Disney World in Florida. *Sigh*

It’s not the first time the parks have rolled out an item that begs to be ‘grammed. Earlier this year, they tapped into the #foodstagram audience with Groot-shaped bread loaves, and predictably, the internet went berserk. Yep, even the world’s most famous brands recognize the value of social media virality.

Do you love the new rose gold Minnie Mouse ears? Tell us if you’d pick up a pair on a visit to Disney @BritandCo!

(Photos via Mark Ashman/Getty)