Here’s Why 18,000 Women Want This Belt Bag
Never underestimate the effect a great accessory can have on a woman — or, in the case of Senreve’s new belt bags, 18,000 women. The primarily direct-to-consumer label, known for creating modern, accessible luxury bags, teased the styles on Instagram and subsequently created a virtual fashion frenzy.
Almost immediately following their Insta-debut of the Aria and Coda bags, Senreve was bombarded with interest from women via the social platform, direct emails, and their online chat function, all looking to purchase the upcoming styles. When the number of wannabe customers climbed well into the five-digit range, the brand, which had originally planned to launch just one of the bags in November, pushed up the launch and produced both versions. Now, the belt bags are officially available for pre-order, and within 24 hours of making them available, two colors had already sold out.
So why exactly did women go so nuts for the Aria and Coda? It likely has something to do with the combination of fashion and function. Both styles can be worn four different ways: around the waist, as a crossbody, clutch, and shoulder bag. Each has a metal chain and removable leather straps, and can comfortably fit an iPhone, beauty essentials, keys, and a wallet.
Available in both smooth and pebbled leather, as well as several colors ranging from black to lilac, the belt bags are priced from $345 to $395. They incited the kind of madness you wouldn’t necessarily predict for what is essentially a modern interpretation of the fanny pack but, as this instance has proven, if you build it — and it’s sleek, versatile, and stylish — they will come.
Want more style inspo? Follow us on Pinterest!
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)