Instagram’s New IGTV Will Change the Way You Watch Videos
Today Instagram announced they’re making a play for video in a major way. The social platform, which now boasts one billion active monthly users (that’s more than the population of most countries, BTW) unveiled IGTV, their new long-form video service. IGTV will live within the Instagram app — as well as its own dedicated iOS and Android apps — and allow for videos up to an hour in length. If you thought your addiction to cute dog videos was bad already, just go ahead and wave goodbye to the rest of your free time.
Traditional TV viewing, especially for millennials, has declined over the past few years, shifting to digital and mobile video consumption, and Instagram is looking to capitalize on that trend. Unlike most mobile videos platforms that display horizontal videos, IGTV is designed to be watched the way people naturally hold their phones, so videos are full-screen and vertical in format. No more rotating your phone and hoping the video rotates with you.
The service also allows anyone to be a creator and upload up to 10-minute-long videos. Select creators will be able to upload videos up to an hour in length (compared to videos found in the feed and IG stories, which are capped at 60 and 15 seconds, respectively). As was pointed out by Kevin Systrom, Instagram’s co-founder and CEO, when people are scrolling through their feeds, they don’t necessarily want to stop and watch a 10-minute video, so the standalone app provides a place to enjoy video without the distraction of everything else going on. Think of it as a personalizable video channel filled with videos from all your friends, and favorite creators, brands, and celebs.
(Images via Instagram, featured photo via Getty)
Lesley Chen is a California native who writes about travel, health/fitness, and other lifestyle topics. She has a serious case of RBF and exercises mainly to balance out an aggressive candy addiction.
Pocket doors are so delightful in and of themselves. They appear when you need them, get tucked away when you don't, and make it easy to define rooms while keeping an open floor plan. Add to the pocket door a joyful patterned wallpaper surprise, and you will be sent right into fits of visual jubilation! Or something ;) Today we're sharing two simple and impactful pocket door makeovers that zhuzh up your space in a jiffy.
Anjelika Temple here, co-founder of Brit + Co and proud owner of several pocket doors! When I moved into my first real grown-up house a couple years ago, I knew I wanted to incorporate wallpaper so reached out to our friends at Chasing Paper to see how we might collaborate. It felt like a total lightbulb moment when I realized I could create a surprise pop of pattern on a couple sets of pocket doors.
Not only is it a whimsical way to bring color into a space, but the doors double as picture-perfect backdrops for all your SFH (selfies from home, obvs).
A few pro tips about install:
- Removable wallpaper is miraculously forgiving! You can take it on and off multiple times without it losing integrity (or mucking up your surface).
- I ordered this adhesive wallpaper installation kit with a squeegee and xacto knife and it worked super well. I also recommend a sharp pair of scissors for cutting longer lines.
- This is a two-person job! Get a friend, put on a playlist, and get ready to bond.
- Wild, organic patterns like Tally are great because it's challenging to spot any imperfections in pattern alignment; keep pattern choice in mind if you've got a lot of corners to match up. More geometric patterns and larger shapes leave less room for error (but are awesome in their own right!).
BATHROOM POCKET DOORS
In our primary bathroom, we chose the wallpaper pattern Tally, designed by Kelly Ventura, in White and Navy. In our space, the navy reads as a soft black, which is perfect for the space. It's easy to combine an ever-rotating collection of linens with the Tally pattern.
I love how the white trim becomes the perfect frame around this pocket door piece of art.
My favorite moment in this space is the fact that you actually get a third pop of pattern thanks to our serendipitously placed mirror!
And yes, this one works pretty darn well as a backdrop too ;)
LIVING ROOM DOUBLE DOORS
This set of doors is definitely a focal point of our home. It separates our living room from our primary bedroom which opens onto our backyard. The doors are pretty much always open, but when they're closed we wanted to evoke a fun, nature-inspired vibe. With that in mind, we selected the Lines and Moons pattern by Thimblepress in Green and Brown.
Earth mama vibes up in here! I love how the shapes and colors echo the ferns you see through the windows and the acorn wood details throughout the house.
Love this pattern moment, and xacto-ing out the door handle is def on the oddly satisfying DIY list.
For a pattern lover like me, I love that now I have this instant photo backdrop!
Thanks to Chasing Paper for providing these rolls of pure pattern amazingness. Head to chasingpaper.com to find our own favorites and start adding patterns to your home!
(Wallpaper wingwoman: Kayla Haykin; Photography: Kurt Andre)