Target is everyone’s go-to shopping destination for everything, including exclusive brands like the Victoria Beckham collection and, of course, our DIY kits ;) And the big box retailer just gave us more reasons to shop. They announced today a brand new maternity line that’s not only affordable — it’s also just so, so pretty.
Isabel Maternity by Ingrid & Isabel will definitely ensure your style doesn’t suffer while you’re expecting. The line includes 120 items, and each item is tested on pregnant women to ensure the best fit IRL.
Mark Tritton, EVP and chief merchandising officer at Target, said, “We know pregnancy is an important life moment, and we’ve set our sights on becoming the ultimate destination for moms-to-be — that begins with helping mom look and feel her best during all stages of her pregnancy and after.” Hear, hear!
These pieces are so cute, you might hang on to them even post-baby.
What’s your favorite maternity wear right now? Will you shop the new collection? Tell us @BritandCo!
(Photos via Target)