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You Have to See Target’s Body Diverse Swimwear Campaign

It should be obvious by now that the perfect bikini body doesn’t exist. Oh no, wait! It does! And you have it. Plus-size model Tess Holliday helped drive this point home earlier this week in a video that revealed exactly how she gets a bikini body (spoiler alert: she puts a bikini on her body). While we know ladies of all different shapes and sizes look amazing in swimwear IRL, it’s a truth that (thus far) hasn’t been very well embraced by advertisers. But this year, Target decided to stray from the pack by showing off their swimwear with the help of some of our favorite style icons.


The brand has enlisted bloggers like Nikki Minton of My Style Diaries, Chantè Burkett of Everything Curvy and Chic, Sarah Boyd of Simply Stylist and Nashelly Messina of Fabulatina to show off Target’s newest collection of bikinis and one-pieces. The results are nothing short of stunning (not to mention super relatable). In addition to the gorgeous images, Target also collaborated with Marie Claire’s Senior Fashion Editor, Zanna Roberts Rassi, who chatted with all the girls about finding the perfect suit to flatter their body type.

Whether they were self conscious of their bust or their belly, Zanna helped the girls slip into something that fully embraced their favorite features. She then goes into more detail about each blogger’s ensemble to help everyone at home better understand which styles might work best on them. Consider it something of a crash course in swimwear.

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On her blog, Burkett writes, “Being the only plus-size girl in this swimsuit campaign really challenged my confidence, and to be honest I never felt more confident in my life. Target wanted to showcase real women in swimsuits, and if this isn’t real I don’t know what is.” She goes on to say, “This campaign means the world to me, and I know it will mean even more to girls who look just like me.”

If these pretty ladies have you itching to upgrade your swimwear collection, you can purchase all the looks modeled in the campaign over on Target’s website. Some suits have already sold out, so if you want a particular piece for that upcoming pool party, you’d better snag it ASAP.

What’s the best body-positive ad campaign you’ve spotted recently? Share with us in the comments below.

(Photos via Target)

Alright, folks. We've officially made it to fall. And if you haven't already started switching out your decor (as long as it's ready by Friendsgiving, right?) you still have time to do so. Draw inspiration from this round-up of new home products that includes harvest-inspired candles, cozy linens and textiles, and a v. practical piece of furniture. One scroll through these, and you'll have all the motivation you need to transition the seasons. Scroll on to start shopping.

Prism x LOREM Collection ($96+): Calling all Cali babes. The popular Long Beach boutique, Prism, announced a boho-fabulous collab with home decor line, LOREM, that we can't get enough of. Shop everything from plant hangers (eight options, to be exact) to artwork, all inspired by the very colorful vibes of the brands. If you were looking for a cheery way to tide you through winter, this. is. it!

Floyd Mattress (Price TBD): Fans of the cult-favorite Detroit-based brand will love their latest launch debuting on October 29. The highly-coveted Floyd Mattress will have the same made-to-last design and superior comfort as their other furnishings, tailored perfectly to fit the line's in-demand bed frame. Additional details for the mattress include a breathable foam material, highly-mobile packaging, and a low-profile design to secure your best night's sleep yet. Check back on the last week of the month to get one for yourself.

Dims 'Composed Vanity' ($595): Small space? No problem! Direct-to-consumer brand, Dims, is giving you a quick and stylish solution to your storage needs with their newest item that doubles as both a desk and vanity. The functional piece is made with non-toxic, chemical-free materials and can be assembled in seven minutes or less. Throw in four sleek shades to choose from, and this may just be your best purchase of 2019 yet!

Saatchi Art x The Citizenry Holiday Collection ($225+): Get ready to deck your walls this holiday season. Saatchi Art partnered with The Citizenry in a one-of-a-kind collection that features a curation of art across styles. Explore everything from modern to abstract creations in a selection so stunning, it's bound to spark a conversation at your next gathering.

NEST Spiced Orange & Clove Collection ($16+): If you haven't experienced the addicting aromas of the beloved NEST fragrance brand, this is the perfect time to get on board! The label recently released their latest scent — spiced orange & clove — just in time for all your gatherings. Inhale festive notes of orange pomander, spiced brandy, cinnamon, and gingered honey across their suite of candles and diffusers to bring all the good vibes to your home.

Bloomingdales x RiLEY Home ($19+): RiLEY Home gets millennials. So they teamed up with Bloomingdales to make shopping their selection more attainable than ever. Now, you can get in on long-lasting, luxurious staples like flannel sheets, bedding, printed throws, premium pet beds, and more, by shopping online and in-stores at the department store. (Trust us: These dream goods are ones you're going to be *glad* you stocked-up on.)

Italic Serene Towels ($12+): The luxury brand that prides itself on using the *same* factories namesake brands (like Calvin Klein and Lacoste) use, but without the price tag behind them, brings you a new product for fall. Treat yourself to Italic's ultra-soft towel set spun from fluffy, 100% Australian cotton, in a convenient set of six. Consider it the perfect indulgence after a long soak in the tub on a cozy FNI (Friday night in)!

Hyascent x Neiman Marcus ($169): 'Tis the season for a delightfully scented home. Warm your abode with scents like bourbon joy, cheeky rose and more in a unique diffuser that doubles more as decor than a fragrance-inducer. Fresh off the (online) shelves of Neiman Marcus, explore nine scents that last up to six months in a specialized hourglass holder. (Shhh! Your friends will never know the secret of why your place smells so darn good!)