Update: Urban Decay confirms to Brit + Co that the momentous sale will take place on Thursday, August 24, not Wednesday, August 23, as previously reported. The text below has been changed to reflect the new date.

When it comes to viral eyeshadow palettes, Urban Decay Naked is definitely the OG. The first 12-shade collection launched in 2010, and since then, the beauty brand has added six other products to the line — each one, a cult-fave. On August 24, UD is offering its loyal fans a super special treat: a surprise sale.

Starting Thursday, customers can snag the Naked Smoky Eyeshadow Palette or 50 percent off (!), bringing the total down from $54 to JUST $27. Supplies will definitely not last though, so you should hop on it as quickly as you can.

In case you aren’t familiar, the Naked Smoky Palette has all the mattes and shimmers you need to achieve a stunning smokey eye — whether you’re going for a warm smoke or a cool-toned one. It includes a dozen sultry shades ranging from bronzes, browns, and taupes to grays and blacks. It even comes with UD’s signature double-sided shader brush so you can apply your colors with ease (don’t forget to smudge!).

You can cop the collection tomorrow at any Urban Decay retailer including Sephora, Ulta, and Macy’s, or UD’s own site.

What do you think of the Naked Smoky palette? Will you shop the sale? Tell us @BritandCo!

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(Photos via Urban Decay)