How Urban Decay’s Newest Eye Primer Potion Helps Fight for Women’s Rights
International Women’s Day just got a whole lot more beautiful! As of March 9, Urban Decay (AKA the geniuses behind this new unicorn lipstick topper and matte naked palette) will offer a brand new, limited-edition shade of its beloved Eyeshadow Primer Potion. Better yet, all of its proceeds will go to help fund the brand’s The Ultraviolet Edge initiative, which aims to empower women.
Joining existing shades Original, Eden, and Minor Skin, the cult-favorite beauty brand will introduce Fix, a beige matte shade. Every single penny of the purchase price benefits their initiative to fund organizations battling for women’s rights. In 2015, the company shelled out a whopping $528,000 to help support orgs such as Her Justice, which pairs abused and poverty-stricken women together with legal assistance, and the Women’s Global Empowerment Fund, which supports women through “economic, social, and political programs.” In 2016, that number increased to $750,000, putting Urban right on track to hit their five-year goal of $3 million in five years.
UD currently works with seven organizations (the aforementioned two as well as Equality Now, Circular Board, Crisis, Laura’s House, and Kakenya Center for Excellence), as chosen through extensive research and verified by a third party in an effort to touch on multiple aspects of what it calls a “complicated landscape. Research shows that when given the resources and opportunities to work, women invest 90 percent of their income back into their families and communities,” the site reads.
And, if you’ve ever tried one of the brand’s primer potions before, you know that the $20 you’ll essentially be donating to their cause is TOTALLY worth it on the makeup end too: Your eyeshadow is guaranteed to be more vibrant for upwards of 24 hours, with a more true-to-form color and zilch creases. What’s not to love!?
Stock up over on UrbanDecay.com or its freestanding stores tomorrow for the launch.
What’s your favorite women’s cause? Share with us @BritandCo.
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)