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Customers Are Outraged Over This Controversial American Eagle Bracelet

In a society that’s becoming more and more woke, the fashion industry is being held accountable for its missteps. Not only are companies being called upon to be more ethically conscious, using eco and-animal-friendly materials to make their wares (Michael Kors and Jimmy Choojust nixed fur from their lineups), they’re also being called out for lack of social awareness where it exists with regard to their designs. American Eagle, for one, is now apologizing after debuting a piece of jewelry in its stores which many found to be particularly offensive.


The item in question was a bracelet made to look like a shackle. Customers were outraged over the design, pointing to the metal cuff screws reminiscent of those worn by slaves throughout history.

According to Hello Giggles, Ronald E. Frazier II, found the bracelet in an AE store on December 11. He opened up a discussion about the piece via Twitter, writing, “I saw this bracelet in and think you need to revisit this. I would never wear this due to the obvious slavery connection. I hope you do the right thing and remove this from your stores. Please retweet your support. #SlavesNoMore.”

Others were quick to agree, voicing their disapproval on the social media platform.

AE has since responded by removing the promptly removing product and issuing an apology via tweet.

“We’ve heard and understand the concerns about the bracelet,” the company wrote. “We apologize and will remove the product from our stores and website.”

What do you think of American Eagle debacle? Tell us @BritandCo

(Photo via Tim Boyle/Getty)

Shea Lignitz
Shea can be found in the nearest bookstore or brewery, exploring the great outdoors, or blasting Led Zeppelin. She grew up in the cold and rain of Northern California's redwoods but is currently wandering around Texas.

Ahhh, fall. There are so many things to love about this time of year (give us ALL the sweaters and pumpkin-flavored eats). But, high on the list comes autumn decor candles, throws, textiles — you name it. Of course, buying items and actually adding them to your room are two different things. So we're turning to Instagram for the best styling advice and inspo for the season. Scroll on to see everything you need to get those wheels turning!

@sbkliving: Sometimes, it only takes a chic doormat to transition your front steps for the season. Hello, fall!

@rachelpuccetti: Excuse us while we spend an entire lazy Sunday relaxing in this fall-infused space.

@farmhousetofrills: A monochrome mantel never looked so chic. (That fireplace pumpkin setup is seriously *genius*.)

@faith_hope_home: Greet guests with a fall-themed entrance to set the tone for a day of pumpkin carving or scary movie marathoning.

@simplysoutherncottage: Don't forget about those nooks and crannies! This entryway/mudroom situation is capturing our little harvest-loving hearts.

@6thirtydecor: Speaking of pumpkins, pick up a few extra gourds to pave the way into your cozy autumn abode.

@farmsteadonfirst: That guest bedroom you weren't sure what to do with it? Transform it into a rustic retreat with some fall signage and mustard-yellow and green accents.

@fiddleleafinteriors: We're going to take a second to *swoon* over this adorable kitchen setup. Those farmhouse accents and simple centerpiece setup? We're in love.

@ohmydearblog: Contrary to what you think, florals *aren't* just for spring. Bring them into your abode by selecting buds in moody tones to pay homage to the season.

@simply.mrs.z: Drawn to modern style? Play up the Halloween vibes by picking black, orange and brass accents to rock on places like your bookshelf. (Bonus points for carrying the theme over to your textiles.)

@drivewaytodreams_crystal: We're going to go ahead and give two thumbs up to all of these orange-hued accents. Backdropped with a neutral furnishings and they truly *pop*!

@cripcollectiveig: For those who don't want to go overboard with the "fall stuff" this one will speak to you. Compile a couple of cute throws and a minimalist pumpkin print on your mantle and you're set

@cavcottage: Who said fun pillows were limited to furnishings only? We're ALL about this entry display.

@houseon77th: This daybed setup is a *dream*. But actually, this would be the perfect space to doze off in come the colder days.

@kristenforgione: For a more festive Halloween look, overhaul your living space with a spooky handmade addition like this one. *Googles paper bat DIYs.*