How This Woman Went from a Part-Time Gig in a Pet Store to Owning Her Own Company

The secret? Quirky drawings of cats.

Meet Eunice Moyle, a brilliant designer and illustrator, mother of two, hilarious storyteller AND the co-founder of Hello!Lucky Letterpress Cards & Stationery. Oh, and she’s also the instructor of our brand new Letterpress Online Class. That’s a whole lot of creativity for one lady! I spent a sunny afternoon with Eunice to hear more about how she got her start, what inspires her and why she loves to teach people to make.

Founded in 2003 by sisters Eunice and Sabrina Moyle, Hello!Lucky officially got its start when Eunice impulsively purchased a vintage vandercook press from eBay. Sabrina, Stanford Business grad, immediately hopped on board, and boom, a company was born. But where does the part-time gig in a pet store come in? Well, shortly after graduating from art school, Eunice found herself working in a pet store. She’d spend her days sharing opinions on which dog food is best and selling countless goldfish to very excited third graders, when an idea sparked. Illustrator + a lot of spare time in a pet store = quirky hand-drawn pet cards. Genius! Though cats weren’t nearly as popular as they are now, this idea is one piece of the puzzle that led Eunice to pursuing her dreams.

Now, let’s hear from Eunice on all things creative!

What inspires you? Why do you love to design, create and make?

I get inspiration from about a million sources, but I’m especially inspired by children’s design (particularly European and Japanese), and vintage packaging and textile design. Creating is just part of my makeup — I literally have trouble not making! I love anything that can be made by hand, whether it be sewing, knitting, printmaking, decorating, painting or baking (anything with lots of sugar and butter in particular!). I’m very rarely without a project in hand.

What’s one piece of advice you’d share with other makers?

To turn off your self-critical voice and just be in the process. Don’t get caught up in comparing your work to other peoples’. Whatever you make is unique to you — and the point is to make it as “you” as possible, not to imitate. That said, once you’ve made something, it’s great to step back and critique. The key to being creative is to have no ego — it’s about the process (which is messy and iterative sometimes), and everything can always be tweaked and refined, so don’t be afraid to try something a few times until you get it right, and to toss out drafts that didn’t quite work.

Tell us how technology has changed and supported what you do.

Pinterest for one has made it so much easier to get inspiration. It’s also been great to get feedback on our designs via social media — it’s so inspiring to hear people loving our work! Technology has also helped us create viral campaigns like Write_On, which we just kicked off for the 2nd year in a row. Along with our partners at Egg Press, we invited people to join us in taking the challenge of writing 30 letters in 30 days for the month of April (National Letter-writing Month) and gave away free letterpress card kits to get people started. In a period of just 5 days, we gave away 2,000 kits, all thanks to social media!

Additionally, social media has really allowed us to get in touch with other super inspiring artists, bloggers, etc. It’s led to friendships and a creative community that is super supportive and inspiring.

What’s on your studio playlist?

At the moment, thanks to my 5-year-old, it’s a lot of “All About That Bass” by Meghan Trainor and “Shake it Off” by Taylor Swift (two of his all-time favorites, and totally stuck in my head). A couple other faves at the moment: “You Make Loving Fun” by Fleetwood Mac, “Pumped Up Kicks” by Foster the People and “Fortunate Son” by CCR, and I love, love, love Rizzle Kicks.

How do you get into the creative flow? How does it feel?

I’ve found, over the years, that the best way to get the creative flow going is to research and explore. Looking at books, magazines, Pinterest etc. with the project in mind and collecting lots and lots of inspiration is always my first step. And once that is done, often the best way to get things going is to walk away from it for a bit and let the subconscious start percolating. That and a mocha and you’re ready to go!

Once you get into the groove, it’s the most satisfying feeling — things just start clicking and falling into place. It’s a real rush — there’s nothing else like it!

What do you love about teaching people to make? And inspiring people who don’t think they are traditionally creative?

I love showing people how easy it is to be creative — if you just break things down into simple steps, you can achieve super amazing results! And, once you master a simple technique like printing, it empowers you to get really creative. It’s kind of like learning to walk before you run, skip, shimmy, and ultimately do the tango!

Looking for more? We got you. Here are a few more ways you can be virtual besties with Eunice Moyle and the ladies of Hello!Lucky.

FOLLOW: Follow Hello!Lucky on Instagram @helloluckycards.

SHOP: Check out her section in the B+C Shop.

LEARN: Take Eunice’s Letterpress class! In under an hour, you’ll learn everything you need to know about letterpress printing at home.

Are you a maker with a story to tell? Or know someone who you think should be featured? Send a note my way or leave us a note in the comments below. Happy making!

We love an inspirational quote. The right set of words can guide us through a case of the Mondays (and any day, for that matter). A expertly expressed feeling reminds us that we're all more connected than we think. And who doesn't love reading something that makes you laugh and cry at the same time?

As part of International Women's Day (which we celebrate year-round), we've gathered some of our favorite quotes by a bunch of our favorite women. Scroll through, pin 'em to your motivational boards, and share favorites with any woman in your life who could use a digital pep talk.

Keep the courageous, confident, and creative vibes flowing today, and all days!

Follow us @BritandCo for more quotes to fuel your week!

This post has been updated.

I'll admit out of the many teen dramas I've consumed, Outer Banks is one of the most ridiculous. But the insanity surrounding the plot is half the reason it's enjoyable! John B. wrestling an alligator with his bare hands? Kiara getting kidnapped then making a daring escape in her PJ's? John B. and Sarah getting married (kind of) by the power of "the sky, the stars, and the sea" after escaping the SBI?

Considering my favorite fan theory for the future is that Madelyn Cline's Sarah and Rudy Pankow's JJ learn they're secret siblings, I know the crazy train isn't slowing down anytime soon. I took to Reddit to find the wildest Outer Bankshot takes and I was not disappointed. Keep reading to see if you agree with any!

JJ and Kiara Never Should Have Happened

Image via Netflix

While JJ and Kiara is one of the most popular ships on the show, a lot of Outer Banks fans think the "no Pogue-on-Pogue macking" rule from the pilot should have stayed in effect. The individual romances between Kiara and JJ, John B., and Pope make the story really messy, and the fact the show writes Kiara to be with all three of them in the span of three years gives a lot of viewers the ick.

I'll be team #Jiara forever (and literally screamed when The Backseat Lovers' "Kilby Girl" started playing during the motorcycle ride in season 3), but I'll say it would incredibly compelling to see a friend group take care of each other as much as the Pogues do without ever crossing over into romantic territory. That's found family, after all!

Pope Should Have Ditched The Treasure Hunt

Image via Netflix

One Reddit user is convinced that "Pope should’ve focused on his future in school instead of giving everything up to search for treasure." And TBH, I totally agree.

In season 1, Pope has a breakthrough about the hidden treasure in the middle of his scholarship interview. He ditches the scholarship committee to tell the rest of the Pogues, throwing away a crazy educational opportunity. Pope beats himself up for it, and his parents definitely aren't pleased, but at least it meant he got to stay in the show instead of leaving for college, which leads me to...

Outer Banks Should Have Started With The Pogues In Their 20s

Image via Netflix

As one of the only people alive who loves the post-time jump One Tree Hill, I would have loved to see OBX start off with the characters in their 20s (although it looks like that's where Outer Banks season 4 will pick up!). This would eliminate SO MANY problems from the jump because the Pogues wouldn't have to worry about missing school, they'd be more self-sufficient, and instead of being the same old high school drama, it could have provided a commentary on figuring out life in your 20s the same way Friends did.

Rafe Shouldn't Have Any Kind Of Redemption Arc In Outer Banks Season 4

Image via Netflix

Drew Starkey the man that you are. According to one Reddit user, "Rafe should not have a love interest or a redemption arc" like we see in season 3. We spent all of season 1 and season 2 establishing that Rafe (played by Drew) would do anything it took to get what he wanted (including one successful murder and two other attempts?!). He shows next to no remorse for his actions, and exploring his literal psychopathic tendencies would take the show to a whole new level.

Big John Should Never Have Returned

Image via Netflix

John B.'s dad's disappearance is the catalyst for the Pogues' journey at the beginning of Outer Banks, and Big John's return means the story feels somewhat repetitive in the third season, and it undoes a lot of the growth we've seen from John B. Plus, Big John is just SO chaotic, selfish, and dramatic. If he had truly died in season 1, we could have seen John B. wrestle with that finality, and how to cope with loss in the face of finding the treasure and falling in love with Sarah.

And Finally, Outer Banks Should Have Ended After Season 1

Image via Netflix

Outer Banks season 1 was exactly what we needed at the height of the pandemic. It was escapist — both in terms of the beach vacation vibes, but also because the '00s aesthetic took us right back to simpler times — and it had such a wonderfully resolved finale that some fans think nothing has matched it.

Do you agree with any of these Outer Banks opinions? I'm such a romance fan, I don't know what I'd do if the show didn't have JJ and Kiara get together! Check out all the best New TV Shows coming this year for more.

Lead image via Netflix

Mom entrepreneur Diane Le designed a blanket/backpack combo with her family hikes and picnics in mind, but after testing the concept, she found it had broader appeal. Not sure where to start the manufacturing process, she asked for help. Thanks to our partnership with Office Depot OfficeMax, we are sharing Diane's founder story and how she learned through Selfmade that networking gets you everywhere.


B + C: What motivated you to start MiniAlps? What problem are you trying to solve for your customers?

DL: For me, it was a product I really wanted for my own personal use and it just didn't exist. I love spending time outdoors with my family but outdoor blankets are so bulky to carry. I remember going on a day hike with my husband and daughter and I had to carry a backpack on my back with our water, food, diapers, sunscreen and supplies and then I had to carry our picnic blanket on the front and hold my dog's leash all while hiking. It was just too much.

I thought "Why can't an outdoor blanket actually be a carrying bag and it can do double duty by carrying my things as well?" That's when MiniAlps was born.

B + C: How has the company evolved since your initial "aha" moment?

DL: Originally, we were only focusing on moms who really liked multitasking products but after testing the concept, we actually found out that late teens and 20-somethings really loved the idea of a stylish blanket/backpack duo. It was perfect for picnic outdoors, wineries, music festivals or just being on the go.


B + C: What startup challenges have you faced along the way?

DL: We've had two really big challenges. First, neither Sharlene Bisram (my co-founder) nor I had ever launched an apparel or outdoor product, so there was a really big learning curve for us in terms of fabrics and performance. We bought so many fabric samples just to make sure we had the right materials. The second was manufacturing. Manufacturing during COVID times has been tricky. We aren't able to travel to meet manufacturers in person, production times are much longer than normal, and shipping times are very delayed.

B + C: What strategies helped you overcome them?

DL: Networking and asking for help has been the best strategy for us. Whenever we run into a challenge, we've reached out to our networks to just ask "Does anyone know someone who knows XYZ?" and we've met many amazing people that way. I think there was a session in Selfmade that talked about that exactly - that being able to network effectively was one of the best ways to grow a business. I'm a big proponent in paying it forward as well. If there's some help someone is looking for, I'm happy to share any information or potential leads with them.

B + C: What would you say are your top successes so far?

DL: Designing a product I'm really happy with is probably my favorite success so far. We've gone through seven different iterations before landing where we are and I'm pretty proud of what we've created. Our bag is everything we wanted it to be: stylish, minimalist, modern, and incredibly practical.

B + C: How have you approached marketing your brand and raising awareness?

DL: We're a startup so we have very limited marketing funds. It's been a fun challenge to figure out how to build our brand on almost no budget. We use Canva for a lot of our branding materials. For awareness, we are active with promoting to our local community and utilizing social media and social ads to drive traffic to our target market.

B + C: What was your most valuable takeaway from Selfmade?

DL: It really does start with mindset. When we had the first course about mindset, I was really confused on why we weren't focusing on more "business" type things first. But as I started building my business, I realized how important it is to be in a positive, winning frame of mind before anything else. It helps you weather all of the ups and downs of startup life.

B + C: Who and what inspires you?

DL: I have so many people in my life that I admire, it's hard to narrow it down! My daughter Camille was born with a rare disease and disability and she inspires me to beat the odds everyday. I also have to shout out to my mentor Sarah Grover, who is just a brilliant marketing and branding guru and Nurit Raich, who has been my incredible coach through a lot of life's challenges. It truly takes a village.

B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?

DL: Just get started! Don't let the fear of failure stop you before you even get started.

B + C: What's next for MiniAlps?

DL: We're opening up for pre-orders on our first production run very shortly! Sign up for more information at minialps.com.

B + C: What has receiving the Office Depot OfficeMax scholarship to Selfmade done to help you grow your business?

DL: It has been so helpful to have the support of Office Depot OfficeMax scholarship! It was only through the scholarship I was able to access all of Selfmade's amazing resources, from the networking to the coaches to the sessions, it's been a combination of motivating, inspiring, and supportive. I couldn't imagine launching MiniAlps without Selfmade.

B + C: How have Office Depot OfficeMax services/products helped you accomplish more in your business?

DL: It's honestly not possible to start a business without the right tools and Office Depot OfficeMax has been my go-to source. Their printing services in particular are fantastic; it's high quality, affordable, and a quick turnaround.

Thank you Diane for sharing your story! You can follow MiniAlps at minialps.com and on Facebook.

Need help bringing your idea to market? Let Office Depot OfficeMax give you the confidence you need with a suite of business services & solutions to help you put your best foot forward. Make a good first impression with business cards & build the business pitch of your dreams with custom presentations. With Office Depot OfficeMax you'll find the tools to reach your customers with confidence. Learn more at Office Depot's Selfmade page.

Want to join the next Selfmade cohort? Check out all of the scholarship details right here.

Mariska Hargitay is the woman of the hour anywhere she goes, with her iconic Law & Order: SVUrole as Olivia Benson under her belt for the last 25 years. The character is an absolute advocate to women — and assault victims of any gender — through her words, actions, and powerful convictions of each perpetrator on the show. She takes great care with her victims and pursues perpetrators with fervor, and slowly as you watch the show..the line blurs between Olivia and Mariska.

This isn't anything new — just recently Mariska literally stopped production on the show to help a child (who mistook her for an actual police officer) find her mom. It's just who Mariska is. She walks the walk and talks the talk — including during her speech at Variety's Power of Women's Power of Women event.

Image via NBC Universal

As a Power of Women honoree, Mariska was recognized in regards to her work as an advocate for sexual assault survivors. She took the stage and used her platform to discuss rape and assault conviction reversals, shining a light on the recent overturned ruling in Harvey Weinstein's landmark NYC case. Here's what she said:

Today I want to talk about reversing convictions, and more specifically I want to talk to you about how impossible it is to reverse mine. It’s impossible to reverse my conviction that survivors matter. It is impossible to reverse my conviction that what happens to us matters, and that our society must respond to survivors with a more a compassionate, holistically, deeper, and more nuanced understanding of what healing means.

It is impossible to reverse my conviction that after a trauma, survivors can reclaim lives of hope, of possibility, of audacious risk, beautiful intimacy, and glorious, glorious abundant joy. And I stand before you as evidence of that statement.

It is impossible to reverse my conviction that we must listen to survivors as experts on what justice means. It is extraordinary how little their voices are consulted, let alone incorporated, in the process of deciding how to repair harm. Justice is not a one-size-fits-all journey.

It is impossible to reverse my conviction that patriarchal impunity has to end. Patriarchal impunity is when a male-dominated system exempts perpetrators from punishment. Studies show that only 20% of all rape cases in the U.S. are reported to the police, and that between 5 and 0% of all rapes result in a guilty plea or a conviction. So why do 80% of victims not report? Because they're met with a system that grants impunity to perpetrators; a system that blames victims; a system that accepts only those victims who are experienced as "real" rape; a system that completely misunderstands the neurobiology of trauma, which causes behavior in women that doesn't fit the picture of how a "real victim" would act.

Is that change needed that victims should just pull themselves together? Just buck up and report anyway? No. No, it's the system that receives them that needs to change

It is impossible to reverse my conviction — and the conviction of my extraordinary team, The Joyful Heart — that the backlog of untested rape kits can be brought to zero; that the testing of all new kits must be mandated; that we need a statewide kit tracking system; and that survivors have the right to access the status of their kits.

It is impossible to reverse my conviction that grammar — yes, grammar — that we use when we speak about rape must change. In the sentence, "A woman is raped," there's a crime and there's a victim, but there's no perpetrator. Where's the perpetrator? Where is he? Statistically, as we know, most likely he's walking free. He's so free that he doesn't even appear in the language about the crime that he committed. Is that not extraordinary? It's extraordinary that in the very grammar, the perpetrator goes free. Reintroducing perpetrators in the language of rape will make some very unwieldy grammar, but that's the nature of change. It's unwieldy, it's messy, it's uncomfortable, but it's necessary.

Image via NBC Universal

Hargitay continued on in her prolific speech to describe that rape shouldn't be considered a "crime of passion" because it's "not simply the next step in the trajectory of his passion" when a man takes a consensual hookup too far and assaults a woman against her will. She stated that it's "an exercise of power," doubling down that the language we use is important.

The speech went on to address that rape is both about power and control, as a "construct" that was "built, and assembled, and reinforced over time." She noted that there are people with these positions of power — and she specifically called out those in the entertainment industry — that could make a difference and aligned themselves to victims and survivors.

After this and some other remarks, Hargitay specifically called out the Weinstein conviction reversal. She said:

I do want to say something about the Harvey Weinstein conviction, specifically about the reason that it was overturned: too many women's voices. Too many women's voices were allowed to speak. Hallelujah! Amen! I can't imagine anything more beautiful than that. The Daily podcast episode talked about how it was so risky for the prosecution to have that many women testify. Risky to let women speak? You're damn right it is!

Too many women speaking brings change. Too many women speaking shakes the establishment. Too many women means we get listened to more, and people might actually hear what we have to say. Look what happened when women started saying just two words, right? Me too — just as an example — a tidal wave of change. Me too.

And then of course, there was the response: the Me Too Movement. The backlash. The examination of whether the changes that have come are lasting, or are even positive. Of course there's a backlash! What did they expect? For women to speak repeatedly, loudly, together, with a purpose — for there to be no backlash? The backlash is evidence of how powerful those voices were, how powerful those voices ARE.

Watch Mariska Hargitay's Full Speech Here

www.youtube.com

Mariska Hargitay's Gets Emotional as She Thanks Her Support System and the Women Around Her

Turns out that your TV heroes really can be your IRL heroes after all. Long live Olivia Benson! Long live Mariska Hargitay!

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Header image via NBC Universal

After Emily in Paris season 3 dropped on Netflix in December of 2022, we were hoping to get the fourth installment of the hit show in 2023. But production halted when the WGA writers' strike, then the SAG-AFTRA actors' strike went to affect, and our beloved cast and crew campaigned for better wages and industry protection. But with the end of the writers' strike, and new SAG negotiations, Emily in Paris season 4 finally began production in February 2024 — and I can already tell you there's sure to be plenty of drama and French fashion this time around.

Not only will we see Emily in Paris (see what I did there?!) but she's also pulling an Audrey Hepburn and taking a little Roman Holiday. That's right — our favorite Parisians are heading to Italy! If that doesn't sound like a dreamy comfort show then I don't know what does. Here's everything we know about the upcoming season of your favorite TV brain candy!!

Is Emily in Paris season 4 coming soon?

Image via Lily Collins/Instagram

Via Variety, Emily in Paris season 4 began production in Paris the week of January 15! "Did someone say Saison Quatre?!" Lily Collins says in her Instagram post announcing production. "Finally reunited with my @emilyinparis fam back in Paris and it feels so good. Although, I may need to brush up on my selfie skills for Emily’s sake…"

Now the wait is over! According to the official announcementfor Emily in Paris, we know part one drops on Netflix August 15, followed by part 2 on September 12. I've been impatiently waiting for this considering we didn't know how filming would be impacted by things like the WGA writers strike!

Is Emily in Paris filmed in Paris?

Image via Lily Collins/Instagram

Yes, Emily in Paris is filmed on location in Paris! We got our first look at Emily in Paris season 4 when Lily Collins and Ashley Park were seen filming in the City of Love (via Daily Mail). The costumes for the series are still as bold and bright as ever, with Ashley's Mindy wearing cobalt and metallic boots, and Lily's Emily dressed head-to-toe in lemon yellow. I can't wait to see what these best friends get up to this season! Check out our Paris travel recommendations to live out your own Emily in Paris dreams ;).

On April 27, Lily Collins confirmed Emily in Paris season 4 had wrapped its France shoot and that the cast & crew have swapped the City of Love for the Eternal City! "When you’re the first ones on the dance floor at the Paris wrap party. Next stop: Rome!" she says on Instagram. Late spring is literally the perfect time to film in Italy and I just know this season is going to give me more wanderlust than ever before. I need gelato!

What's Emily In Paris season 4 about?

Image via Netflix

Season 3 left us with a huge cliffhanger: Alfie breaks up with Emily, Camille learns she's pregnant with Gabriel's baby, Benoit's "Mon Soleil" has been chosen for the Eurovision Song Contest, and Emily and Gabriel realize they've been in love with each other the whole time. Whew.

Emily in Paris season 4 will have a ton of cliffhangers to bring full circle, and a bunch of damage that all the characters need to heal. We know from the Netflix TUDUM fan event that we might also see Emily have to deal with an ultimatum head-on, as well as an unexpected twist. Plus, it looks like she's heading on a "Roman holiday," according to lead actress Lily Collins. We'll take any nod to an Audrey Hepburn movie, please and thank you!

Is Alfie coming back in season 4 of Emily in Paris?

Image via Netflix

We don't have OFFICIAL word on whether Alfie (played by Lucien Laviscount) will return for Emily in Paris season 4, but we're hoping for his sake that he gets some closure. Lucien wants to come back as well! "[The dream is] to keep this gravy train going and just to kind of really live in this world a little bit longer," he says in an interview with Elle. " The writers on the show and the creators behind it and everyone that comes into contact with it is so amazing and fantastic. Their minds [have] way, way, way, way surpassed mine. So, yeah. I’ll let them do their thing.”

Who else is in the Emily in Paris season 4 cast?

Image via Netflix

We can expect the rest of the cast — Lily Collins as Emily, Lucas Bravo as Gabriel, Ashley Park as Mindy, Camille Razat as Camille, Philippine Leroy-Beaulieu as Sylvie, Samuel Arnold as Julian, and Bruno Gouery as Luc — to return.

Will there be a season 5 of Emily in Paris?

Image via Marie Etchegoyen/Netflix

It looks like Emily in Paris season 4 will not be the final season, according to creator Darren Star. “There’s a lot more story to tell here and we’re not wrapping things up anytime soon,” Star tells Elle. “And also hopefully season four isn’t the end either. I feel like we’re all creatively feeling like we’re in the middle of something not heading towards the end.”

Darren also told Deadline season 4 is "not necessarily conceived as a final chapter. I think like every other show, it’s a rich ensemble. There’s no end in sight until everybody feels like it’s time to end. And I don’t think this show is limited by a number of seasons, I think it’s limited by everybody’s enthusiasm and excitement about doing it and telling stories about these characters."

We'll take as many seasons of Emily in Paris as they'll give us!!

What has the cast said about Emily in Paris season 4?

Image via Marie Etchegoyen/Netflix

Lucas Bravo told People he's excited for a coming-of-age for Gabriel. "When you start a character, then there's a year where you experience the world and you mature, you become another person and you come back and it's exactly the day you left off," he says. "I'm happy that in season four I'll be able to bring more of what I became and what I've experienced in the past four years."

Even though Lily Collins is now an executive producer, she doesn't want to know TOO much about the future of the show. “Darren and I speak, on occasion, about where he’s thinking of going, but he also doesn’t wanna spoil too much for me because there is a fine line,” she tells Collider. “I don’t wanna know everything because I want to be led with the writing, but I am also curious because, as a producer wanting to celebrate the other characters, I’m very curious to see what their trajectories are."

What happened at the end of Emily in Paris season 3?

Image via Netflix

To be fully prepared for Emily in Paris season 4, it's important to remember just what happened during season 3! The junior season was a bumpy ride for Emily, and it ends with the craziest finale yet. After Camille and Gabriel decide to get married, Camille stops the wedding, saying she knows Gabriel is in love with Emily instead of her. This declaration leads Alfie to break up with our leading lady because he refuses to be her second choice (and honestly, I respect it). That's not the only shocker because Camille also reveals that she's pregnant with Gabriel's child, which comes as a surprise to everyone. Meanwhile, Mindy learns Benoit has submitted a song (specifically "Mon Soleil") to the Eurovision Song Contest and Laurent has his heart set on opening a club in Paris.

Are you excited for Emily in Paris Season 4? Give us your craziest theory in the comments, and check out our Facebook for more pop culture news. Read up on how This Emily In Paris Theory Could Be Why Emily And Gabriel Aren’t Together (Yet).

Lead image via Netflix.

This post has been updated.