Rihanna is a beacon of beauty inspo. Not only did she straight-up slay the launch of her new beauty collection, Fenty Beauty, but she gave us a whole new take on the updo for her NYFW Fenty show, as styled by Yusef Williams. Instead of tying the models鈥 hair up with ribbon or hair ties, we saw their hair held in place for the show with鈥 bungee cords?

鈥淲e鈥檝e done so much with Puma so far, and we just wanted to tap into those areas that we didn鈥檛 really touch, even if it didn鈥檛 make sense at first,鈥 Rihanna explained to E!. 鈥We wanted to make sense of them, like the motocross, the surf, or even the bungee cords from rock climbing or even surfing. They don鈥檛 really make sense when you say it out loud, or even put it on paper, but we had to find ways to use them as inspiration.鈥

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It's all in the Details #fentyxpumass18 #yuslay #HairBoss

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Inspiration, indeed: Even Kaia Gerber was rocking the look by the time Williams was through! E! broke down the hair guru鈥檚 method, which saw bungee cords interwoven through the ladies鈥 locks after being sectioned into two parts (one on top of the other), then twisted up into ponys that he then bound with the cords. The resulting look was a sporty, yet still fashionable one that basically embodied Rihanna鈥檚 entire collection.

He won鈥檛 take all the credit, however, telling the outlet that the designer herself is always involved. 鈥淓ven prior to today, we鈥檝e been talking about hair and makeup for months,鈥 he said of Rihanna. 鈥淲e work together.鈥

What do you think of Williams鈥 idea? Tell us @BritandCo!

(Photos via Yusef Williams/Instagram + Bryan Bedder/Getty)