Sorry, Sephora, but it looks like there might be a new beauty mecca that’s calling our name. H&M recently announced they are expanding their already covetable makeup collection to include eco-conscious beauty products for skin, hair and body.


The new additions are meant to complement H&M’s long-running sustainable clothing division, Conscious Collection. In the line, you’ll find about 30 products ranging in price from $7 to $13 — which is actually cheaper than many non-organic drugstore buys. Everything from shampoo to aluminum-free deodorant is made with certified organic ingredients. The products are sustainably produced, fragranced with essentials oils and free of GMOS, parabens, silicone and artificial dyes. To top it all off, the products will be packaged in recycled plastic and paper.

According to a sneak peek from Nylon, you’ll be able to shop products like a body cream with aloe vera, shea butter and almond oil; a relaxing all-over oil with rosemary extract and jojoba oil; a lemon hand wash and essential oil-infused shampoo, all while you grab a new dress for your BFF’s spring wedding. The line is set to hit stores this March.

What organic beauty brand are you currently obsessing over? Share with us on Twitter @britandco.

(Photo via H&M)