As far as social media platforms go, Instagram is king when it comes to lifestyle trend spotting (just try stalking the #fitspiration hashtag). But turning to IG for your oral hygiene likely never crossed your mind… ’til now.

Cocofloss ($8), created by California-based dentist Chrystle Cu, is the newest health product that wants you to — not to sound like your doctor of anything — floss more. Not only is it photogenic and stocked at SEPHORA, but it’s also flavored with coconuts! Yum.

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"It's a floss paradise." -@getcocofloss 🍓

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Cocofloss is coated in coconut oil with flavors including Delicious Mint, Fresh Coconut, Pure Strawberries, and Cara Cara Orange, and made up of multiple soft fibers, rather than one. It’s basically a tasty, easy-to-use loofah for your teeth. It also just so happens to be cruelty-free and even recyclable.

If you want to stock up, you can visit Cocofloss’s site and get a three-pack for $21 with free shipping. And true to 2017 form, there’s even a subscription option. For about the cost of a pumpkin spice latte per month, you get two 32-yard floss packs delivered to you every four months.

Now there’s no excuse to admit to your dentist that you haven’t been taking proper care of your chompers.

What do you think of Cocofloss? Tell us @BritandCo!

(h/t Bustle; photos via Cocofloss)