This Plant-Based Egg Actually Tastes Totally Authentic
Welcome to our new food series called Eat It Up, where we share the kitchen gadgets and foods that we can’t cook without.
JUST, the makers of dairy- and egg-free cookie dough, mayo, and sauces, has spent the last few years attempting the seemingly impossible: to formulate a plant-based egg that looks like, cooks up like, and tastes like scrambled eggs. Working with food scientists, researchers, and Michelin-starred chefs, the company tested and tweaked their mung-bean-based egg for years before finally releasing it to the public last month. We had a chance to try JUST Egg at the Brit + Co HQ to see if it really could fool our tastebuds.
The chef cranked up the skillet, opened up the 12-ounce container ($8-$9), and poured in the pale yellow liquid. It miraculously congealed before our eyes, just like chicken eggs. He used the same technique you normally would to scramble eggs, scraping up the fluff from the bottom of the pan with a spatula until no liquid remained. He divved it up to roughly 30 tasters, a mix of vegetarians and omnivores, and we took a bite. Amazingly, we were all fooled. This product tastes exactly like a fresh scrambled egg, both in texture and flavor. There’s no bean-ish taste or sandiness. Nutrition-wise, JUST Egg has slightly less protein (5 grams) than a chicken egg (6 grams), but it’s less caloric (45 versus 70) and contains half the total fat (2.5 grams versus 5).
In the coming weeks, JUST Egg will be available for purchase on JET.com and in Wegman’s, Fresh Thyme, Gelson’s Market, and more grocers. But if you’re dying for a taste now, you can find it at Veggie Grill, a plant-based fast-casual chain restaurant. JUST partnered with Veggie Grill to create an All-Day Breakfast Burrito ($11), which we also had a chance to try.
JUST Egg, combined with Veggie Grill’s “chorizo,” home fries, black beans, cheddar “cheese,” and fire-roasted salsa, is wrapped up inside a toasted flour tortilla for a breakfast burrito that, while satisfying, won’t fill you with regret afterward. Dare we admit, many of us ended up eating two!
Yep, we are big fans of this plant-based egg and can’t wait to experiment with it in other skillet recipes. JUST says the JUST Egg can even work in fried rice, pancakes, crepes, French toast, and more. Talk about nom.
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(Photos via JUST)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
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