We’re pretty used to seeing must-have bags from brands like Chloe and Gucci filling up our Insta feeds. But every so often, a style from a lesser known label comes around that just gets people excited — as in, a 3,000 person wait list kind of excited. Allow us to introduce the dark horse of the It bag arena: The Linjer Tulip Bag.

On first glance, this drawstring bag bears a resemblance and a nearly matching price point ($450) to that previous mania-inducing tote from Mansur Gavriel. But it’s more than just aesthetics that have set consumers’ hearts a-racing.

Aside from coming in three ultra-chic color combos, the Tulip Bag is low-key roomy. Meaning? According to the brand, the canvas interior allows you to “Carry your Kindle, make-up pouch, sunglasses, and a light sweater in the main compartment. Your smartphone, keys, and a small wallet will fit in the inside zipper compartment.” What is this magic?

The linen lining is treated for water and stain resistance, as well, so the Tulip is stylish and built to last. Whether it’s the simplicity, the functionality, or the understated design that have captured the hearts of handbag enthusiasts, we can’t be totally sure. But the numbers don’t lie: The Kickstarter-born Tulip Bag is expected to amass nearly $1 million in pre-orders by the end of this month (and is currently limiting one per customer!), so if you want to jump on the bag-wagon, best sign up ASAP. Styles have already started shipping, so expect to see this bad boy just about everywhere very soon.

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