One of your favorite childhood breakfast cereals is getting an upgrade…but don’t worry, it’s still magically delicious. Hot on the heels of testing out marshmallow-only boxes and that insane mashup with Frosted Flakes, it seems Lucky Charms is getting the most Insta-worthy treatment — because the classic cereal is adding a new magical unicorn marshmallow.
There’s truly no better way to sweeten your mornings than with unicorn cereal, and it seems the Lucky Charms leprechaun has heard your calls. According to a press release, the colorful cereal is getting its first major change-up in 10 years with the addition of the unicorn marshmallow. And while it’s replacing the yellow hourglass charm, this one is even more special, because it’s the first charm ever to be created by kids. Aww.
According to marketing manager Josh DeWitt, the brand wanted to “not only create a cereal that families and cereal fans will love and enjoy, but to inspire magical possibilities and help spark imagination and fun no matter what the age. That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves — kids. They spoke, and after hearing their love for the magical unicorn, we listened.”
So if you’re still mourning the loss of the Unicorn Frappuccino, all you’ll have to do is hit the cereal aisle for your mythical sweet treat fix. Some lucky stores already carry the new-and-improved Lucky Charms, and the rest will roll out in the coming weeks…just in time for St. Patrick’s Day, of course.
(Feature Image via Lucky Charms)
Are you excited to try the new magical unicorn marshmallows in Lucky Charms? Tell us @BritandCo!