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Unicorn Cereal Is About to Take Over Our Cupboards and OMG

When people look back at 2017, in addition to “feminism” and “complicit,” one of the keywords we’ll remember most will probably be “unicorn.” It’s been the trend that just won’t quit (we can STILL taste that frappuccino!), and from the looks of things, Kellogg’s will be bringing it right on into the New Year with — wait for it — unicorn CEREAL!


Instagram account @candyhunting, a go-to account for the inside scoop on all things snack-related, gave us our first sneak peek at the new breakfast food, which shows a pink cereal box with a rainbow-maned unicorn.

As for the little cereal pieces, they look to be comprised of red, blue, and purple circles, not unlike the brand’s own Froot Loops. “New Kellogg’s Unicorn Cereal will hit shelves in March!” the caption wrote.

According to Food & Wine, Unicorn Cereal has already been around in the UK for a little while and will be available for consumption for a limited time in the US beginning in March 2018. If you want it before that, however, the outlet also reports that it’s been spotted at Kellogg’s NYC Café in Union Square, which opened last Thursday, though it’s not on the official menu.

As @candyhunting noted, the Unicorn cereal appears to be a mash-up of the European cereal of the same name and the limited-edition Birthday Cake Froot Loops out in Canada.

We, for one, cannot WAIT to give this magical cereal a try!

What do you think of Kellogg’s new cereal? Tell us @BritandCo!

(Photos via @candyhunting)

Shea Lignitz
Shea can be found in the nearest bookstore or brewery, exploring the great outdoors, or blasting Led Zeppelin. She grew up in the cold and rain of Northern California's redwoods but is currently wandering around Texas.

Ahhh, fall. There are so many things to love about this time of year (give us ALL the sweaters and pumpkin-flavored eats). But, high on the list comes autumn decor candles, throws, textiles — you name it. Of course, buying items and actually adding them to your room are two different things. So we're turning to Instagram for the best styling advice and inspo for the season. Scroll on to see everything you need to get those wheels turning!

@sbkliving: Sometimes, it only takes a chic doormat to transition your front steps for the season. Hello, fall!

@rachelpuccetti: Excuse us while we spend an entire lazy Sunday relaxing in this fall-infused space.

@farmhousetofrills: A monochrome mantel never looked so chic. (That fireplace pumpkin setup is seriously *genius*.)

@faith_hope_home: Greet guests with a fall-themed entrance to set the tone for a day of pumpkin carving or scary movie marathoning.

@simplysoutherncottage: Don't forget about those nooks and crannies! This entryway/mudroom situation is capturing our little harvest-loving hearts.

@6thirtydecor: Speaking of pumpkins, pick up a few extra gourds to pave the way into your cozy autumn abode.

@farmsteadonfirst: That guest bedroom you weren't sure what to do with it? Transform it into a rustic retreat with some fall signage and mustard-yellow and green accents.

@fiddleleafinteriors: We're going to take a second to *swoon* over this adorable kitchen setup. Those farmhouse accents and simple centerpiece setup? We're in love.

@ohmydearblog: Contrary to what you think, florals *aren't* just for spring. Bring them into your abode by selecting buds in moody tones to pay homage to the season.

@simply.mrs.z: Drawn to modern style? Play up the Halloween vibes by picking black, orange and brass accents to rock on places like your bookshelf. (Bonus points for carrying the theme over to your textiles.)

@drivewaytodreams_crystal: We're going to go ahead and give two thumbs up to all of these orange-hued accents. Backdropped with a neutral furnishings and they truly *pop*!

@cripcollectiveig: For those who don't want to go overboard with the "fall stuff" this one will speak to you. Compile a couple of cute throws and a minimalist pumpkin print on your mantle and you're set

@cavcottage: Who said fun pillows were limited to furnishings only? We're ALL about this entry display.

@houseon77th: This daybed setup is a *dream*. But actually, this would be the perfect space to doze off in come the colder days.

@kristenforgione: For a more festive Halloween look, overhaul your living space with a spooky handmade addition like this one. *Googles paper bat DIYs.*