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The massive success of Starbucks’ Unicorn Frappuccino back in 2017 proved without a doubt that the brand knew how to play the social media game. Creating a drink so visually striking that people couldn’t resist sharing it on Instagram (back when TikTok was barely a blip on the radar) was a masterclass in turning a viral sensation into pure gold. That mania paved the way for a whole era of colorful copycats, from the Unicorn Lemonade, the Pink Pegasus Frappuccino, and even the Dragon Frappuccino.
Now, Starbucks just made an announcement that throwback-drink fans will love.
Starbucks
The legendary Unicorn Frappuccino blended beverage is making its official global return to close out the summer, hitting coffeehouses starting August 15 for one magical weekend only
For those who need a refresher, the Unicorn Frappuccino is a sweet and tart blend of creamy mango flavors layered with a tangy blue drizzle, finished with whipped cream and a dusting of pink and blue powder. The real magic happens when you give it a swirl, transforming the color from bright pink to purple and shifting the flavor profile from sweet and tropical to delightfully tart
When the drink originally debuted nearly a decade ago, it became an instant cultural phenomenon — inspiring fans to dye their hair to match the drink and use it as a pregnancy announcement.
After a surprise preview appearance at Coachella earlier this year, Starbucks is bringing it back worldwide for a very limited time. Just remember: like its legendary five-day run in 2017, this weekend-only engagement means supplies won't last. Consider this your official warning to set an alarm!
Are you planning to track down the Unicorn Frappuccino's return, or are you sitting this nostalgic trend out? Let us know Let us know @BritandCo!
