Finding the perfect foundation to match your skin tone can seem downright impossible. And if you have medium-to-dark skin, your options are even more limited. Here鈥檚 some positive news, though: Marc Jacobs Beauty got the memo and is expanding its makeup coverage to be more inclusive. Their newly released Shameless Youthful 24-Hour Foundation ($46) comes in a whopping 29 shades. Scroll on for all the reasons you鈥檒l love it as much as we do.

1. You do you. The developers really did their homework to get this foundation right. It was created over two years with the help of models and artists worldwide, and designed to fit all skin types and tones. So you know out of 29 options, you鈥檒l finally find your perfect match.

2. You鈥檒l look better on Insta. The foundation contains SPF 25, so you鈥檒l stay safe in the sun. But there鈥檚 more 鈥 it鈥檚 made with newly developed technology so the SPF is actually encapsulated in pigment (AKA it鈥檚 undetectable once you put it on). That means there are no gray undertones often found in other formulas. Your skin will look more evened-out and you won鈥檛 notice any annoying flashback in photos.

3. Are you ready for it? Look out for the new foundation online as of yesterday 鈥 just in time for a flawless Valentine鈥檚 or Galentine鈥檚 Day!

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