Finding the perfect foundation to match your skin tone can seem downright impossible. And if you have medium-to-dark skin, your options are even more limited. Here’s some positive news, though: Marc Jacobs Beauty got the memo and is expanding its makeup coverage to be more inclusive. Their newly released Shameless Youthful 24-Hour Foundation ($46) comes in a whopping 29 shades. Scroll on for all the reasons you’ll love it as much as we do.

1. You do you. The developers really did their homework to get this foundation right. It was created over two years with the help of models and artists worldwide, and designed to fit all skin types and tones. So you know out of 29 options, you’ll finally find your perfect match.

2. You’ll look better on Insta. The foundation contains SPF 25, so you’ll stay safe in the sun. But there’s more — it’s made with newly developed technology so the SPF is actually encapsulated in pigment (AKA it’s undetectable once you put it on). That means there are no gray undertones often found in other formulas. Your skin will look more evened-out and you won’t notice any annoying flashback in photos.

3. Are you ready for it? Look out for the new foundation online as of yesterday — just in time for a flawless Valentine’s or Galentine’s Day!

Looking for more beauty inspo? Follow us on Pinterest

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.