If you’re a fan of music — wait, did we really just say that? Everyone loves music! In that case, no matter WHO you are and what type of tunes you’ve got pumpin’ through your speakers, get ready to be totally excited for Medium’s new venture. They’re launching an online music magazine.
Founded by Twitter co-founder Evan Williams, Medium is a startup that allows people to share ideas and stories that are longer than 140 characters. You can use the collaborative site in two ways. One is to read sweet articles (duh) and the other is to write them. To become a writer, all you have to do is register. Then you’re free to express yourself and comment on others’ posts. The new music venture, which is set to launch next month, will be similar in format, but all of the content will be dedicated to music. And the name of it has yet to be determined.
The co-founder of the hip-hop magazine The Source, Jonathan Shecter, will be the editor of Medium’s new online publication. He will be working with different types of writers and music critics and plans to showcase album reviews as part of the site’s content.
The idea behind the new launch is that music is so prevalent in the digital world (iTunes, Spotify, Pandora, SoundCloud, YouTube), but not so popular when it comes to music-based blogs. It would be totally awesome for someone to crack the code — and Shecter and Williams believe that this will be it.
Music may be the universal language, but it’s not as general as you might think. Little Monsters aren’t going to want to read the same article as Deadheads, Beliebers aren’t going to be interested in what Fanilows may be reading. But Schecter has full faith that this new forum will have a loyal fan base. We think it will be a total hit with fans who are truly passionate about music, but we’re hoping it will be approachable to those of us who just like to listen to a killer playlist or attend a hot festival now and then.
Do you think you’ll read Medium’s new music mag? Let us know your thoughts in the comments below!