Meet the Modern Bridal Line for Alternative Brides
When you’re SO not the traditional-schmaditional kind of bride (girl, we feel ya), shopping for your dream wedding dress can be a daunting task. Enter Incandescent Bridal, a new fine art bridal studio located in Chico, California, which combines artistic vibes, unexpected elements, and expressive details. The studio’s founder and designer Sheila Halali, a SCAD graduate with a BFA in fashion design, truly caters to the modern bride with her collection of beautiful hand-sewn and hand-painted gowns.
“I utilize many of the same fabrics that more traditional dresses use, but I’m using them in different ways: Cleaner silhouettes, creating interesting textile treatments on them, adding thigh-high slits, and plunging necklines,” says Halali. “I always want things to be tasteful, but I think brides are willing to be a little less modest these days, which allows for some fun elements.”
Beyond traditional white and soft ivory, Halali is breaking the bridal mold by offering every look in black as well as in a few select colors. “Black is timeless and classic, flattering and chic, and many of my customers are women who wear head-to-toe black on a daily basis,” says Halali. “Black is what they’re comfortable in, and I believe every bride should be comfortable on their wedding day!”
Contemporary brides in search of a distinct one-of-a-kind gown need not look far. “Above all, we believe in the magic of love, and want that to be felt in every dress we create. Yes, we have a focus on modernity — yes, there is an artistic element — but more than anything, when you put that dress on, we want you to feel magic run through your soul,” she explains. Feeling inspired to say “yes” to the dress? Scroll through for a snippet of Incandescent Bridal’s debut collection below, and be sure to shop online or stop by Halali’s home studio for try-ons.
1. Twilight ($1,190): *Jaw drops.* Channel pure romance in this midnight blue silk crepe co-ord featuring a deep-V and a sweeping skirt.
2. Cosmos ($3,995): Details, ladies, details! Ain’t nobody going to steal your thunder in this dramatic hand-painted silk crepe and silk charmeuse dress.
3. Nocturne ($5,083): Go big or go home with layers of frothy tulle, Swiss dot, and a thigh-high slit.
4. Stellar ($3,474): A bit angelic, a lot sexy — the Stellar gown is fit for a princess. But actually. We would expect nothing less than a bejeweled tiara.
Which of these swoon-inducing gowns is your favorite? Follow us on Pinterest for more bridal inspo!
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(Photos via Incandescent Bridal)