Whether we’re shopping IRL or at home, retail outlets are getting creative when it comes to the buying experience. Just last week, Domino’s incorporated the pizza emoji with tweet-to-order, and now Nordstrom is branching outside of the standard online shopping routine by launching TextStyle, a text-to-buy service. Looks like you’ve got a new contact to add to your phone, busy gals ;)


The department store, which recently launched a curbside pickup program and last year introduced a personal stylist texting service, is dipping its toes further into the smartphone shopping arena. TextStyle works with Nordstrom’s already established Next program — an opt-in, secure secure that allows customers to chat with salespeople and stylists through text messaging — to make shopping + buying as simple as texting the word “buy.”

After Nordstrom customers sign up for Next, style convos can commence! Nordstrom stylists will text images or product descriptions to customers (or vice versa) and if they want the item, all the shopper has to do is respond with “buy” and their unique code. (What, no “please”?). Then, like magic, the rest of the transaction will be handled via a customer’s Nordstrom.com account and items are delivered shortly.


TextStyle is a totally convenient tool for all ladies (and men) out there that have no time for retail therapy (physical or virtual) and aren’t completely sold on services like Le Tote (yet!). Now Nordstrom customers don’t have to go anywhere to shop ’til they drop, which could be bad for credit card statements everywhere.

Will you be texting Nordstrom instead of heading to the department store to shop? Let us know in the comments.

(h/t Racked, photos via @nordstrom + Nordstrom Facebook)