Confession: I rarely take the time to style my hair. I break out my beloved rotating curling iron or straightener once or twice a month to add some oomph to my ‘do, but other than that, I just let it air dry naturally. When I do take the time, though, I try my best to really make it count — I didn’t do all that hard work to only get one day’s worth of wear out of it!

Spritzing on the new OUAI Memory Mist ($28) before I create a look makes a huge difference in the longevity of wear. You can spritz it onto wet or dry, curly or straight locks to keep your style set throughout the day — which is perfect for me because I never know what I’m going to get with my unpredictable mane. Read on to understand exactly why I’m obsessed AF with this style-saving spray.

It’s the only product I need for days’ worth of wear. This four-in-one product primes and protects tresses from heat tools (up to 450 degrees), locks in your look, fights frizz, and adds shine. The fact that it saves me from having to re-do second (or third) day hairstyles thanks to memory and thermal polymers is a win in itself. Think of it as an invisible hairspray and protectant you use before you style.

I wish I could bottle the scent up as perfume. There is a noticeable, fresh, signature OUAI scent every time you spray that never smells overpowering. I would use it as my daily fragrance if I could, TBH. Each mist gives off a light, clean fragrance that intensifies each time you spritz, so you can layer it on if your locks need an extra fresh aroma.

It’s straight-up invisible in your strands. Products that leave behind any sort of residue you can see or feel get a hard no from me. This solution looks and feels invisible in your mane, but you will notice that your locks are shinier and frizz-free (prickly pear extract helps with that). Whether you apply it onto wet or dry hair, rest assured that your fingers won’t get sticky and your strands won’t feel crisp.

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